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Storylines get TRPs, not stars - Article

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Posted: 31 January 2013 at 2:46am | IP Logged
 
Storylines get TRPs, not stars
The writing's on the wall, er, small screens. Television soaps no longer need to piggyback ride on stars to rake in the TRPs. The report cards of the last two weeks (week 4 & week 3 of TAM Peoplemeter) have amply proved that point.

Taarak Mehta Ka Ooltah Chasmah (SAB TV) and Balika Vadhu (Colours) are tied at the top slot (with a TRP of 4.4) for two consecutive weeks. Neither shows have any of television's much wanted superstars in their creditlines. Balika Vadhu is riding a new high since the entry of model-actor Siddharth Shukla (who had to his credit two daily soaps that barely got noticed until BV made him a face to reckon with on TV) has stepped in as Shiv, the charming IAS officer who's swept the protagonist Anandi into a courtship and marriage (that had an airtime of three months) and has a new track where a reformed Jagya (played by Shashank Vyas) takes a stand against domestic violence and child marriage; while Taarak Mehta is banking solely on Dilip Joshi and Disha Vakani's superb comic timings. Both BV and Taarak have also benefitted immensely from the weak 8 pm programming of Star Plus, Zee and Sony.
Perched at No.2 is Diya Aur Baati Hum (4.1), a consistent performer, a show that prides itself on tackling social issues like women's education and Neelu Vaghela as Bhabo and Anas Rashid as Suraj are the names that have helped the show notch its steady numbers in its one and half year stint. c (Star Plus) has made a surprise comeback in the top 5 slot (with a TRP of 3.9) after a time leap and is No.3. At No.4 is Sapne Suhane Ladakpan Ke (Zee TV), the sleeper hit of the channel (with a TRP of 3.8, a slight dip from last week's TRP of 4.0) has relatively unknown faces leading the star cast and has still managed to get the numbers and turn the broadcaster's GRPs favourably. Madhubala Ek Ishq Ek Junoon is No 5 with 3.6 TRP; followed by Sasural Simar Ka at No.6 (TRP of 3.5). Madhubala...'s star ace is teenage heartthrob Vivian D'sena and the talented Dhrasti Dhami. Sasural...'s current track has Avika Gor playing the stellar role in saving her family fortune. In the supporting cast are Deepika Samson and Manish Raisinghani. Saath Nibhana Saathiya, Pavitra Rishta and Pyaar Ka Dard Hai Meetha Meetha... are at No.7, tied with the same TRPs 3.4. Even after three years, Saathiya's only starry face belongs to Roopal Patel also known as Kokila in the show.

Pyaar... which had come under scanner a couple of months ago for poor TRPs has done a surprise comearound and is delivering the numbers again.

Pavitra Rishta with Ankita Lokande and Ritvik Dhanjani is poised for a time leap again amid reports of Ankita quitting the show doing the rounds, the current story about two impending weddings and pregnancies has struck a chord.

Zee TV's Qubool Hai has inched into a comfortable No.8 slot (TRP of 3.3) thanks to Karan Singh Grover's charisma and also an honour killing track - both appear to have found a connect with audiences. At No. 9 is Sab TV's Chidiya Ghar (TRP of 2.7), a ribtickler with no heavy duty cast. Devon Ka Dev Mahadev is No. 10 with a TRP of 2.6. And the common point between the top shows of this week? Apart from Karan Singh Grover, Vivian D'sena and Dhrasti Dhami, none of the shows needed a big star to grab eyeballs. High drama, some ribtickling and tearjerking moments did the needful.

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Posted: 31 January 2013 at 3:42am | IP Logged
TFS

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Posted: 31 January 2013 at 4:14am | IP Logged
Is show taking another leap ?

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Posted: 31 January 2013 at 5:02am | IP Logged
Yeah. They were talking about it for a long time. And Anki is leaving PR mainly for this leap. After leap they'll show Archana as a grandmom.

zonan

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Posted: 31 January 2013 at 5:08am | IP Logged
again pr taking leap?
wow..

tfs...

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Posted: 31 January 2013 at 5:15am | IP Logged
EKTA=LEAP

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