Amita ka Amit
Amita ka Amit

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TOI: Amita ka Amit Launched

TheGreatKingdom Senior Member
TheGreatKingdom
TheGreatKingdom

Joined: 08 September 2010
Posts: 568

Posted: 13 January 2013 at 4:18pm | IP Logged
Every young girl dreams of a perfect husband, someone who she hopes to marry someday and live life happily ever after like in a fairy-tale. But do such dreams ever come true? What happens when she has to face reality? Taking forward the thought of 'illusion vs. reality' and in keeping with its promise of constantly innovating, Sony Entertainment Television along with Swastik Productions together present a new fiction show titled Amita Ka Amit starting January 14, 2013 every Monday to Thursday at 8:30 p.m.

Produced by Swastik Productions Amita Ka Amit is a simple story set against the Gujarati backdrop of Mumbai, that narrates the life of Amita, a simple and unassuming girl who dreams of an extraordinary life partner and a picture perfect sasural. She hopes to marry the man of her dreams, and expects her knight in shining armour to be no less than a handsome film actor. Immensely pampered by her parents she hopes to receive the same love from her future in-laws too. But does the perfect boy exist in reality, will destiny fulfil her wishes and luck favour her? The show will see the debut of the bubbly and effervescent actress Chandini Bhagwanani who will essay the role of Amita a sweet, trusting regular girl next door.

Vivek Bahl, Chief Creative Director, Sony Entertainment Television says, "What makes Amita Ka Amit stand apart is the simplicity of the narrative and the universality of the premise, this is almost every Indian married couple's story. This simple yet relatable story will surely strike the right chord with viewers as at some point in time we may have had expectations like Amita. The cast is fresh and the story is engaging. We look forward to the show being liked by our viewers."

Founder and Creative Director, Siddharth Kumar Tewary, Swastik Productions said, "Television is about characters that you create and I wish viewers are able to identify and relate with Amita's character and enjoy watching the show just as much as we are enjoying making it. It's a slice of life show with relatable characters and we wish that viewers will be entertained. My association with Sony started with Amber Dhara on Sony five years back. Sony gave me the opportunity to showcase my first show and my association with the channel is more emotional than professional. We are very happy to associate with SET yet again. We are confident that the story and the characters of Amita Ka Amit will have audiences glued to the show."

Amita Ka Amit boasts of a very strong ensemble cast comprising of some very well-known and talented theatre artistes like Nayan Bhatt, Jagesh Mukati, Jyoti Gauba, Raksha Desai and Neha Saxena, along with many others, who will be seen playing significant roles in this show.

Join Amita as she embarks on a journey in her quest to find the perfect man. Watch Amita Ka Amit starting January 14, 2013 every Monday - Thursday at 8.30 PM only on Sony Entertainment Television.




Edited by TheGreatKingdom - 14 January 2013 at 6:55am

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