Jassi Jaissi Koi Nahin General Discussion


Jassi Jaissi Koi Nahin General Discussion
Jassi Jaissi Koi Nahin General Discussion

Jassi is Model No 1

Starryskies Groupbie

Joined: 29 October 2004
Posts: 144

Posted: 12 May 2005 at 1:42am | IP Logged
Jassi is Model No 1
   By: A hitList Correspondent
   May 12, 2005
A hitList Correspondent
The old, bumbling Jassi
After endorsing products on the small screen as Jassi, Mona Singh is now going to endorse a product in her first real TV commercial.

Godrej, the home lifestyle brand, has roped her in as their new brand ambassador, and Mona will "convey the importance of using quality soaps to the viewers".

Speaking on the choice of Jassi as a model, a spokesperson from Godrej said, "Godrej No 1 Soap
SOAP QUEEN: Mona Singh in the Gogrej ad
and Jassi both stand for the 'sachchi prakritik sundarta' (true natural beauty) proposition.

The new Jassi fits the brand personality of the soap perfectly — simple and unpretentious."

In the campaign, Jassi will use Godrej's sandal soap, saying, "Jaise 24 carat hai asli sone ki pehchaan, vaise Grade 1 hai asli quality ki pehchaan" and "Har chamakti cheez sona nahi hoti, aur har sabun Grade 1 nahi hota hai."

Mona Singh was under contract with Sony Entertainment Television and was hence not allowed to do commercials till she got her new look as Jessica Bedi.

Now that she's been transformed, the brand snapped her up. The campaign will be launched nationally on May 15, 2005.

Daisy Senior Member

Joined: 07 August 2004
Posts: 976

Posted: 12 May 2005 at 2:50am | IP Logged
Ooooh..thanks Starryskies. Finally we get to see Mona elsewhere. Wish her all the luck!
lashy IF-Stunnerz

Joined: 14 February 2005
Posts: 44380

Posted: 12 May 2005 at 3:32am | IP Logged
thats true...unless she does these sorta commercials, she will not be able to snap out of the jassi image...atleast apoorva has acted in a couple of films, but mona singh will remain jassi if she doesnt start choosing other roles. and by the way she is not too young either.
mahn786ch Senior Member

Maheen,you will live on in our hearts
Joined: 09 January 2005
Posts: 592

Posted: 12 May 2005 at 5:16am | IP Logged
Thanks for the article!!!!!!
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