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TOI: High voltage drama ruling at small screen

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swethasyam08

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Posted: 17 November 2012 at 4:47am | IP Logged
TOI: High voltage drama ruling at small screen
By Shruti Jambhekar, TNN | Nov 17, 2012, 12.00 AM IST


High voltage drama ruling at small screen


It's daily soaps that add much froth to the small screen. And an element of drama has always been a part of soaps to keep the viewers glued to the screen. But it has gone a notch higher as it's 'high-voltage' drama happening across for General Entertainment Channels (GECs). Spice it up and grab more eyeballs that's the mantra GECs swear by to survive in a highly competitive TRP battle. And this time it's going to be tough as the spotlight is on December 19, 2012 when the cumulative TRPs for straight eight weeks will be out. And to get the maximum mileage, all the producers and channels are leaving no stone unturned.

Talk of any show, be it Diya Aur Baati Hum where the main track of Suraj supporting Sandhya's career interest is being worked out, Balika Vadhu's Anandi and Shiv's wedding spinning out twist and turns, Madhubala where RK's ex-flame will try to woo him, Iss Pyaar Ko Kya Naam Doon? where Khushi gets to know Aarav is Arnav's son, Pavitra Rishta's Manav and Archana's conflict with her sister to have their son back, or Mona and Pradeep's divorce issue in Kya Huaa Tera Vaada and lots more. All the shows are in a mad rush to make it more racy, spicy and gripping.

Ask the soap makers about the need for adding so much of drama? Producer Rajan Shahi shares, "Drama is important for any daily soap. And in any daily soap, there's a high point after every few weeks for the ongoing track also, there is a lot of excitement in the air during the festive season, hence high drama. Drama, conflicts, and problems in protagonists' lives are the obvious things to be portrayed in any story."

Agrees producer Saurabh Tewari. "Currently, it is the last quarter of the year so the performance will decide on the survival and future of any show. New shows will be taken up by channels after this quarter end. Moreover, during festive season, one needs strong storylines to hold people's interest."

So, is by any chance the cumulative TRPs of eight weeks the reason to this dramatic situation in daily soaps? Producer Sudhir Sharma says, "I don't think cumulative TRPs is the only reason. Viewers love their share of drama in soaps and new tracks are introduced from time to time. It enhances the pace of storyline and since no TRPs are coming, most producers are now experimenting. TRPs will indicate what audiences loved and what they ignored. Since weekly TRPs are not coming now, tracks are being worked out on a longer term basis."

Shahi shares, "Collective TRPs are not a reason for high drama because our stories are planned out a couple of months in advance, so this was all of a sudden decision from TAM India and that doesn't bring in any change in content for us."

Though it is clearly visible that cumulative TRPs are the anxiety factor for channels and producers (hence the drama effect). The TRPs will surely tell on December 19 who's winning the battle in the end.

http://timesofindia.indiatimes.com/entertainment/tv/High-voltage-drama-ruling-at-small-screen/articleshow/17242688.cms

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Ritu-

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Posted: 17 November 2012 at 8:15am | IP Logged
But KHTV has over the top un necessary rubbish drama going on at the moment. Dead
Thanks for sharing. Smile

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shanti05

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Posted: 17 November 2012 at 9:51am | IP Logged
Thanks Swetha,... All these tricks were well explained in ASA... So reading such articles only makes me more happy that ASA  is one classic master piece which talks abt the way the dramas soar on these perks & how audiences are FIXED to watch them and the channel & producers grab all these eye balls for TRP...

And o not to forget such a lot of recycling happens and packaged differently the FIXED audience are taken for a ride with these high voltage drama & crappy tracks which they ( the ph & channel) know yet feed it to them to keep eyeballs...

KHTV may get good TRPs after showing all these Mahantaas in December...

blyton

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Posted: 17 November 2012 at 11:29am | IP Logged
Waiting eagerly for December 19 now...hopefully the last week KHTV will be on air.

Then again, one never knows with the Indian audience. For all we know, they might be loving Mona's mahaanta and Anu's sudden vampishness?

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Posted: 19 November 2012 at 10:01am | IP Logged
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Posted: 19 November 2012 at 9:26pm | IP Logged
Originally posted by -Rafa-

What we are seeing in KHTV is far from high voltage drama. This show started off nicely but was quick to fizzle out. The only gripping thing abt the serial was Mona joining Vineet's company and then the romantic angle between them which has been now been butchered!
agree with u AliyaThumbs Up.but cv's lost the story frm the gripping part(vineet-mona) because they always had mona-pracreep.reality went out of window for the first time in the show during mona's office track cv's jst rushed through mona's office track,colaba track.they should had shown her as a strong independent woman in those tracks which they didn't.i believe they got evy thing wrong frm there on may be because they always had the mona-pracreep reunionDead.cv's were never innovative.this is wt may happen if v hv cv's who always lift scenes frm movies.LOL

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