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Despite stiff competition from one of the year's most awaited releases (Jab Tak Hai Jaan), Son Of Sardar has done well on it's opening day.
Since the best of single-screens were pre-booked by Yashraj Films, Viacom and EROS managed to rent out a few single screens in the interiors. In the south, a few cinemas which usually play regional films, screened Son Of Sardar. Overall, on the release day, the difference in screen count between SOS and JTHJ wasn't huge. JTHJ released on 2600 screens and SOS on around 1900-2000 screens.
Like mentioned in the box office opening article, business for Son Of Sardar was best in the Northern territories like Delhi/UP, East Punjab and Rajasthan. Down south, the response was poor. The opening in West Bengal, which is quickly emerging as a Shahrukh Khan-dominated territory, was below average.
The late afternoon and evening shows were affected due to Diwali festivities around the country. As per early estimates, the first day box office collections of Son Of Sardar is likely to be in the 8-9 crore range, which is good considering the fact that it released with a SRK-Katrina-Yash Chopra film.
The word-of-mouth is mixed. We expect Son Of Sardar to remain steady at mass centres, while the big city multiplexes are likely to witness a drop.
Considering the high costs, tomorrow (Wednesday) will be crucial for the film.
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