TV serial Byah Hamari Bahu Ka
Producer JD Majethia is not a happy man. All three of his shows,
Byah Hamari Bahu Ka, Alaxmi and Ek Doosre Se Karte Hain Pyaar Hum, have
not fared as well as expected. He speaks to us about the harrowing
Though it was reported that Ek Doosre... is shutting down, will it now air at the 6pm slot?
Yes, but I think it will
be on air for few weeks only. I am disappointed with the slot, but with
no TRPs until December, we won't know how it is faring in that slot. It
will be a miracle if the show lasts for long. Star Plus has a policy
where they want all their shows to deliver a TRP of 3.5 and above. Ek Doosre... started off as a comedy but then switched to family drama. Why?
started off at a TRP rating of 2, but had competition from the family
drama Sasuraal Simar Ka, which scored a 3-plus rating. Even though the
story track was a clich, we were told to switch to family drama, which
is always popular with women. And yes, we did get better results, but
now the shift in the time slot has surprised me. But your other shows, Life OK's Alaxmi and Sony's Byah Hamari Bahu Ka, too haven't fared well.
Yes, this is a phase where things aren't working as we want them. Alaxmi has been switched from a daily show to weekends with
from Baa Bahoo Aur Baby re-introduced in the show on the channel's
insistence. But Byah was always meant for a six month-run as per our
contract. Currently the trend on TV is to start off with a new concept, but end up with kitchen politics.
audiences eventually love saas- bahu dramas only. They aren't open to
new subjects. Mahadev works as it is shot differently, but it is a
mythological show. Bade Achhe Lagte Hain was different, but in a month,
it became a saas-bahu drama. Diya Aur Baati Hum is a love story, but the
saas-bahu angle reigns supreme. There is nothing earth-shatteringly
different on TV.Your shows are always about Gujarati families, which gives viewers a dj vu feeling.
are always known for your best work. Shah Rukh Khan has done many
different films, but you remember him most for the romantic ones. We
depict Gujarati culture as it's our strength, but the characters are
always different. Yash Chopraji too made romantic movies on NRIs,
revolving around Punjabi families, so why can't I make serials on
Gujarati families? Though we have done shows on Punjabi and Marathi
families, like in Remote Control, they didn't work as much as the