Other Shows


Other Shows
Other Shows

Coke take'Oye Bubbly' head on Mannu Bhabi

Devendra Senior Member

Joined: 22 March 2005
Posts: 984

Posted: 08 May 2005 at 11:28pm | IP Logged

Coke takes 'Oye Bubbly' head on, unveils 'Thanda' sequel
Pressured by the recent release of Pepsi's 'Oye Bubbly', Coca-Cola India has now unveiled its new sequel to the 'Thanda series' with a new ad campaign. In it Aamir Khan adorns two avatars, the first time the Bollywood icon will be seen in a double role in a commercial. The TVC is being launched in a tele-serial format and is expected to give the consumers a dramatic yet pleasant surprise.

Says newly appointed Coca-Cola India vice president marketing Vikas Gupta, "The ad campaign has a new concept. It looks at strengthening Coca-Cola's market share in the home consumption segment, which accounts for over 30 per cent of the total soft drink market in India. The ad campaign reiterates that Coca-Cola is a beverage enjoyed by all age groups."

The new Thanda ad takes a typical situation inside any Indian home. Aamir Khan plays an NRI (Non-Resident Indian) who has come to meet the daughter of the family for marriage. The ensuing interactions not only reinforce the fact that Coke is the real Thanda (soft drink or cold refreshment), but also delves into consumer insights of how Coke plays a part in everyone's lives.

The other role Aamir Khan plays is that of typical Indian housewife 'Manno Bhabhi' – daughter-in-law of the house.

The TVC, conceptualised and scripted by Prasoon Joshi of McCann Erickson and directed by Abhijeet Chaudhuri of Black Magic Productions, launched nationally today.

snowflakes Groupbie

Joined: 15 April 2005
Posts: 146

Posted: 09 May 2005 at 4:21am | IP Logged
i saw this ad, its quite funny!thanx
  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
dolly -bhabi

Author: jingle   Replies: 0   Views: 843

jingle 0 843 18 November 2005 at 11:28pm by jingle

Author: siddydudes   Replies: 0   Views: 768

siddydudes 0 768 25 September 2005 at 6:00pm by siddydudes
is menakshi , manju in bhabi

Author: sobia   Replies: 1   Views: 777

sobia 1 777 31 August 2005 at 8:10am by perveen
does ne1 watch bhabi

Author: sobia   Replies: 9   Views: 848

sobia 9 848 15 August 2005 at 9:30am by Bushi
new in bhabi

Author: meher_14   Replies: 0   Views: 605

meher_14 0 605 04 April 2005 at 5:16pm by meher_14

Forum Quick Jump

Forum Category / Channels

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index