The Business of Online Matrimonial Sites in India
Joined: 05 September 2011
Posted: 17 October 2012 at 11:22pm
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An innovative online vertical that is unique to the Indian market has only just begun to explore its potential. For a large chunk of Indians, the system of arranged marriages has moved to the internet. The convenience and increased reach that is offered by the World Wide Web has made it an extremely popular tool for match making.
While more and more youth embrace the internet, the benefits of matchmaking due to broken geographical barriers are making it a preferred option as against traditional avenues such as marriage bureaus and word of mouth.
Only within the last 5 years the online matrimonial industry has grown to become a 50 million dollar sector. It is believed to be growing at the whopping rate of 50 – 70 % every year making it among the fastest growing internet sectors in the country.
A large number of businesses have diversified into the online matrimonial business to cater to generic, community specific or even profession specific segments of Indians. Investors and venture capitalists around the country are extremely positive about the prospects of this industry. They see a great opportunity in matrimony portals to captivate the Indian youth because of its relevance to their lives.
Entrepreneurs and investors believe that online matrimonial websites are a sure-fire success story in India simply because of the fact that it caters to an extremely strong need of the Indian market in general. Browsing on wedding websites is considered to be among the top 10 activities undertaken by the youth in India, ranking among the likes of surfing on popular social networks and job portals.
Today, there are over 20 million registered Indians on marital websites. Now, considering the demographics there are over 450 million people in India that are considered of the marriageable age. In addition to this, there is the age old tradition of arranged marriages where it is the family members and the elders who play a vital role in deciding who the life partner will be. Indian Matrimonial websites make for a perfect substitute for this class of people who are now connected to the web and still belong to traditional beliefs. While the parents would typically be depending on marriage brokers and classified ads, the web offers a larger variety of platforms to search for along with easier options to categorize your search requirements to find your daughter or son the perfect match.
Considering the enhanced reach, extreme convenience and more privacy, online matrimonial portals are most definitely a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to simply log onto a website of their choice and register by uploading a bio-data with information of their choice. It offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse.
This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and spinsters around the world and explore and find themselves the perfect match for life.
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