In an era where serials are being ruthlessly axed within a couple of
months of their airing due to low ratings it's commendable that a
few are managing to complete 1,000 episodes on air. Early this year
Balika Vadhu achieved that feat and and today Yeh Rishta Kya
Kehlata Hai is celebrating the completion of 1,000 episodes.
Producer Rajan Shahi says, "Currently the TV scenario is extremely competitive and chaotic. It is difficult even to sustain a
show, forget having a long-run. In this situation to hit the 1,000
mark is an achievement." And to celebrate, he will throw a party today.
According to Rajan, the reason his show continues to be popular among the viewers is, it has stuck to the texture of being a family show since day one. "There are no false gimmicks or loud drama. It's a positive show with Indian values that can be watched by
an eight-year-old to an 80-year old," explains Rajan.
As for Balika Vadhu, producer Sunjoy Waddhwa feels that it is
the concept of the show that worked to begin with and later people
connected with the characters of the show. "Anandi and Dadisa became household names. Also, the different subjects like child marriage, later Anandi's divorce and now her entering a new phase of
life is something viewers are identifying with," says Sunjoy giving
credit to his writers for churning out good stories. Another show
that is on its way to the 1,000 mark is Uttaran which has so far completed over 950 episodes.