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TOI: Why stars like TMKOC

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Armu4eva

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Posted: 28 September 2012 at 12:58pm | IP Logged

Why film stars like Taarak Mehta Ka Ooltah Chashmah

TNN | Sep 29, 2012, 12.00AM IST
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Why film stars like Taarak Mehta Ka Ooltah Chashmah
Producer Asit Kumarr Modi with Ranbir Kapoor
Neela Telefilm's Taarak Mehta Ka Ooltah Chashmah is a huge hit, not just among viewers, but also in Bollywood. The show is a favourite among producers for film promotion.
Recently, Ranbir Kapoor visited the show's sets to promote Barfi!. Then it was his cousin Kareena Kapoor's turn to promote Heroine. She was followed by Paresh Rawal, who promotedOMG Oh My God! Sometime ago, Ajay Devgn and Abhishek Bachchan had promoted Bol Bachchan on the show. Incidentally, Sharman Joshi and Boman Irani also spent six hours with the cast of Taarak... while promotingFerrari Ki Sawaari.
Asit Kumarr Modi, the show's producer, says, "Our creative team ensures that the guest becomes part of the storyline and doesn't look forced. But the best part is, all our guest actors are very much aware of the show since someone in their family is a regular viewer. It brings in a personalised feel."
Many promotion requests from Bollywood are declined because too much integration spoils the regular track. Also, the production house and the channel have to ensure that the film is suitable enough to be integrated in the show, which is for family-viewing.
The show airs Monday to Friday at 8.30 pm.

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IF-Sizzlerz

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Posted: 30 September 2012 at 2:38am | IP Logged
There is too much promoting film going on in TMKOC...I hope they stop doing it now and concentrate on regular tracks!!!
Thnxxx for sharingTongue


Edited by sayara - 30 September 2012 at 2:38am

RBAA

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Posted: 01 October 2012 at 1:24am | IP Logged
Thanks for sharing...

caraj4u

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Posted: 01 October 2012 at 8:11am | IP Logged
Originally posted by RBAA

Thanks for sharing...


Totally agree... and those episodes are full of the celebrities praises about their life and their past movies(which we already know) and very less story line and celebrities are asked to dance or do certain things, when in the recent episode when Paresh Rawal came in he was told to do some dancing that is utter boring embarrassing. But i assume that certain celebrities and production houses are so big and powerful that they cant ignore or refuse them.

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Ishan.

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Ishan.

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Posted: 08 October 2012 at 1:45am | IP Logged
The last few weeks were totally dedicated to promoting upcoming Bollywood movies ! LOLLOL I hope they stop doing it now, promotions are okay once in a while but almost every week its annoying. BTW I just hope they wrap up this antakshari soon.

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nutmeg7

ritika06

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Posted: 08 October 2012 at 3:04pm | IP Logged
This whole serial has become boring as there's nothing different in the show.We have been seeing the same old things since the beginning of the show.I am really bored of seeing the same faces from the beginning.Why can't they introduce new characters for a change?And still this show's trps are high inspite of being repetitive. 

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fansush

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Posted: 27 October 2012 at 9:45am | IP Logged
t4s

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