GEC Watch: Star Plus back at the top
Tie between Sony and Colors at No. 3; Life OK increases the gap with SAB by 29 points in Week 37 of TAM 2012
BestMediaInfo Bureau | Delhi | September 19, 2012
After missing the No. 1 seat by just one point in the previous week, Star Plus has made a comeback at the top in Week 37 of TAM 2012. The channel has pushed Zee TV to No. 2 with a gap of 10 GRPs. According to data sourced from TAM subscribers for September 9 – September 15 (CS 4+, HSM markets), both Sony Entertainment Television and Colors are at No. 3 while Life OK has taken a huge leap riding on the success of Mahadev. The channel has increased the gap with SAB by 29 points.
Star Plus stayed at 250 GRPs in Week 37 to reclaim the top spot.
Zee TV has been pushed down to No. 2 position with a decline of 10 points in its overall GRPs for Week 37. It fetched 240 GRPs this week (last week 251).
Colors and Sony Entertainment Television are jointly at No. 3 position with 230 GRPs. Last week, Colors had 229 GRPs while Sony had 244 GRPs.
Riding on the growing popularity of Mahadev, Life OK has jumped significantly recording 167 GRPs (last week 141).
At No. 6, SAB TV has recorded 138 GRPs this week (last week 136).
Sahara One has further slipped to 34 GRPs (last week 36).
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