Originally posted by kookie2020
Marketing of 4 Lions -
First of all , A much needed post.
IPKKND was already a PR'S worst paradise, now it has become a total MUMBO JUMBO.
I have always questioned their business ethics, Now I have started questioning their Management team .
Do they have one or not?
I have my doubts on it .
For an example, If I want to market my product, I need good PR and Marketing tactics for my successful business. If I am an Entrepreneur or an owner of my company, I won't be able to handle it. I need to appoint someone who can manage marketing responsibilities perfectly.
I wont waste any skills here.
I demand a hefty sum for it.
So I will not get into the details.
I can go on for ages and ages when it comes to this topic but I wont.
It is very important for every profitable enterprise to work with a solid and dependable management team which can work on all factors including risk management and feasibility crisis.
In IPKKND , I see none.
The person who is managing marketing gimmicks is the actual IMAGE of the Company.
True, All know that.
It is like Quid pro quo when you sign a contract.
4 Lions are officially active everywhere. But The major weakness of 4 Lions is they are not using the Social Network websites perfectly.
It is all about product publicity.
Good product publicity.
IPKKND team sucks big time on that.
They just update pictures on Twitter and Facebook.
Even on IPKKND official FB page, they literally share spoiler pictures. They can do so many things which these platforms. But they are not doing anything at all. The advantages of adopting such platforms would be so many.
True, but they did not and now I think they dont bother any more.
Fan base is MASSIVE. They are adopting the reverse method.
Result - DISASTER..EPIC DISASTER.
The only official person from 4 Lions who is actually active on Twitter is Mr.Twitter.
Mr. Twitter just added more fuel to the already building fire by releasing such an immature statement and it proved to be a massive blow for the TRP's and internet audience.
PR's worst nightmare comes into picture here.
The worst part- No patchwork on the statement.
So viewers wrote their feedback through tweets. There were mixed tweets. Positive and Negative both.
The moment he read those tweets, he immediately tweeted ," Dekhna Hai toh Dekho."
This was a total letdown, I still dont believe how could he write this about the show.
I mean he is the script writer, not PR.
Is this the way to treat your product ? So what If you guys are unique ?? The person who is posting a tweet is definitely a die hard follower of the show.
He/She has the right to give his/her opinion.
Well, if he is representing 4 Lions then he has to take positive and negative criticism both.
Whining is legendary everywhere.
They cant handle it.
So they come up with such retorts.
If I talk like these loony tunes, my company would fire me.
He should learn the tactics of taking the criticism Perfectly in the first place.
Viewers don't have any platform where they can communicate openly and honestly for the show except India Forums.
Website of 4 Lions is also not updated. Otherwise viewers can update their feedbacks of the show on the website itself.
Check out Master Chef Australia's official FB page, the way they are handling it is brilliant...Simply Brilliant..
Check out Dexter's official FB page..Outstanding.
I love Dexter.
Nisha, there is no point in comparing those marvelous TV shows with IPKKND.
Check out Glee's official FB page...Awesomeness..
4 Lions is officially active on all platforms. But not even adopting a single productive measure to use it properly.
Again major failure.
And I repeat my question- Do they have a management team?
So if they utilize these platforms properly, Viewers can atleast write their hearts out there. Which will help them to do a Brainstorming for the track on a serious note..Ultimately It will be good for the show.
Social Media has a HUGE potential these days.. I hope they manage it perfectly. Viewers will b happy atleast on that note.
They will then realize that Loyal FANS don't consider IPKKND as just a SHOW. It is a part of their LIFE now. It has been 14 months in a ROW..
Nisha, I could go on and on but I am limiting myself to the main points.
I am a fan here, not a consultant.
You are selfless enough to give them free advice but I am not.
Your analysis is brilliant .
Please mail 4 LIONS .