Iss Pyaar Ko Kya Naam Doon


Iss Pyaar Ko Kya Naam Doon
Iss Pyaar Ko Kya Naam Doon

Marketing of 4 Lions..!!! (Page 3)

sophee Goldie

Joined: 11 September 2010
Posts: 1137

Posted: 05 September 2012 at 6:46am | IP Logged
Excellent post Nisha. Bang on.
But then when you are clear about your product only then you can market it successfully. Yahan tu yeh hi samajh nahi araha ke karna kia hai??? Nafrat paas anne na de, mohabbat dur jane na da...ko promote karna hai ya Didi ki Saut ko??? When the creatives themselves are lost in this hotch potch, how can they expect their audience to relate to the show? They've presented a mix plate so "Dekhna Hai tu Dekho. This is the best that we'll do. After all its our bread and butter"!!!!

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SabMohMaya IF-Stunnerz

Joined: 12 July 2011
Posts: 43445

Posted: 05 September 2012 at 6:47am | IP Logged
Great postThumbs Up. They are not taking advantage of social networking sites

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RickyBahl IF-Dazzler

Joined: 09 February 2012
Posts: 4415

Posted: 05 September 2012 at 6:49am | IP Logged
Originally posted by BarunliciousGal

They are still living in 90s! 

i like the DP.

varun dhawan looks awesome in SOTY
BearNaNa IF-Sizzlerz

Joined: 03 August 2008
Posts: 13735

Posted: 05 September 2012 at 6:51am | IP Logged
Originally posted by RickyBahl

Originally posted by BarunliciousGal

They are still living in 90s! 

i like the DP.

varun dhawan looks awesome in SOTY

n u know alia bhatt's name is shanaya in tht movie.LOL

nehusashhh IF-Dazzler

Joined: 24 January 2012
Posts: 4246

Posted: 05 September 2012 at 6:54am | IP Logged
dey need 2 understnd wat d viewers need nd wat can boost up d trps 
well its all upto dem if dey feel promotion nd social networkin is necessary or not!!
we hav watched d show becz it had sum promisin lines wen it was aired initially nd stick 2 ity becz d actors r amazin!!!
even if we crib bothin is goin 2 happen its all on dem wedr dey want dey l do it or dey l go wid watever dey hav i just wish dat we remain silent nd watch watever dey show !!Smile

Ni1234 IF-Rockerz

Joined: 18 February 2012
Posts: 5303

Posted: 05 September 2012 at 7:09am | IP Logged
Originally posted by vijji12

Nish bang onClap
as u said why are they not using any platform  to  interact with diehard fans of the show?
my simple answer is they dont want to interact.b coz they dont wanna take any inputs.
1.Nish u will have proper marketing of u r product when u r interested in devolopment of u r product  .
2.they are not at all interested in IPKKND now
3.sp is airing Arjun promos very frquently.that is also 4 lions show.then why are they giving nice promos
4.even when IPKKND started they attracted us with mindblwoing promos.
all these points gives u a clear idea they know marketing but they are not dedicated to their simply they dont want to market their show.they dont bother about trps.
who will come up with more poojali drama in low trp phase when people are crazy about Arshi and waiting for redemption
Gul and team are new to this industry and they earned a very bad reputation now by launching each show with so much hype and leaving it after sometime.they are not commited PH.
if they really want gud trps for IPKKND they should have arranged a grand wedding and full  masthi episodes and mind blowing promos.they always wanna run so many shows together .what will happen?this is the result.

why dont they use social media to promote
one of  thier crew  member wanted to get fans like Sarun created a twitter and he has anger management issues.he takes onely wow u did a great job.nothing whats the use .

Nish finally if they are interested in the show they will do anything to save this but they are not interested any more .so we have to convince ourselves that they dont know marketing varna we would have rocked trp charts.but the  fact is Gul and team are no where invoved in IPKKND now.

wow viji..!!

Brilliant insights..!!!


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Ni1234 IF-Rockerz

Joined: 18 February 2012
Posts: 5303

Posted: 05 September 2012 at 7:12am | IP Logged
Originally posted by kookie2020

Marketing of 4 Lions -

First of all , A much needed post.
IPKKND was already a PR'S worst paradise, now it has become a total MUMBO JUMBO.
I have always questioned their business ethics, Now I have started questioning their Management team .
Do they have one or not?
I have my doubts on it .

For an example, If I want to market my product, I need good PR and Marketing tactics for my successful business. If I am an Entrepreneur or an owner of my company, I won't be able to handle it. I need to appoint someone who can manage marketing responsibilities perfectly.

I wont waste any skills here.
I demand a hefty sum for it.
So I will not get into the details.
I can go on for ages and ages when it comes to this topic but I wont.
It is very important for every profitable enterprise to work with a solid and dependable management team which can work on all factors including risk management and feasibility crisis.
In IPKKND , I see none.

The person who is managing marketing gimmicks is the actual IMAGE of the Company. 

True, All know that.
It is like Quid pro quo when you sign a contract.

4 Lions are officially active everywhere. But The major weakness of 4 Lions is they are not using the Social Network websites perfectly. 

Again true.
It is all about product publicity.
Good product publicity.
IPKKND  team sucks big time on that.

They just update pictures on Twitter and Facebook. 

Even on IPKKND official FB page, they literally share spoiler pictures. They can do so many things which these platforms. But they are not doing anything at all. The advantages of adopting such platforms would be so many. 

True, but they did not and now I think they dont bother any more.

Fan base is MASSIVE. They are adopting the reverse method. 


The only official person from 4 Lions who is actually active on Twitter is Mr.Twitter.

Mr. Twitter just added more fuel to the already building fire by releasing such an immature statement and it proved to be a massive blow for the TRP's and internet audience.
PR's worst nightmare comes into picture here.
The worst part- No patchwork on the statement.

So viewers wrote their feedback through tweets. There were mixed tweets. Positive and Negative both.

The moment he read those tweets, he immediately tweeted ," Dekhna Hai toh Dekho." 
This was a total letdown, I still dont believe how could he write this about the show.
I mean he is the script writer, not PR.
Major blow.

Is this the way to treat your product ? So what If you guys are unique ?? The person who is posting a tweet is definitely a die hard follower of the show. 

He/She has the right to give his/her opinion.

Well, if he is representing 4 Lions then he has to take positive and negative criticism both.
Whining is legendary everywhere.
They cant handle it.
So they come up with such retorts.
If I talk like these loony tunes, my company would fire me.

He should learn the tactics of taking the criticism Perfectly in the first place.

Viewers don't have any platform where they can communicate openly and honestly for the show except India Forums.

Website of 4 Lions is also not updated. Otherwise viewers can update their feedbacks of the show on the website itself.

Check out Master Chef Australia's official FB page, the way they are handling it is brilliant...Simply Brilliant..

Check out Dexter's official FB page..Outstanding.

I love Dexter.
Nisha, there is  no point in comparing those marvelous TV shows with IPKKND.

Check out Glee's official FB page...Awesomeness..

4 Lions is officially active on all platforms. But not even adopting a single productive measure to use it properly.
Again major failure.
And I repeat my question- Do they have a management team?

So if they utilize these platforms properly, Viewers can atleast write their hearts out there. Which will help them to do a Brainstorming for the track on a serious note..Ultimately It will be good for the show.

Social Media has a HUGE potential these days.. I hope they manage it perfectly. Viewers will b happy atleast on that note. 

They will then realize that Loyal FANS don't consider IPKKND as just a SHOW. It is a part of their LIFE now. It has been 14 months in a ROW..


Nisha, I could go on and on but I am limiting myself to the main points.
I am a fan here, not a consultant.
You are selfless enough to give them free advice but I am not.
Your analysis is brilliant .
Please mail 4 LIONS .

Kookie darling wow is the word...!!


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Ni1234 IF-Rockerz

Joined: 18 February 2012
Posts: 5303

Posted: 05 September 2012 at 7:16am | IP Logged
Originally posted by Harshitha

Nisha amazing post - u said everything perfectly

The PH has this very odd & alarming habit of promoting the wrong characters in the their promos & most of the promos lately are not been implemented in the episode aired.

Prime example would be the last Maha Episode we had which consisted of a mis - placed Birthday of Khushi which was handled horribly except for the bhagwati (i found it cute) & the promo said clearly it would be Khushi bringing up the contract marriage.

Many still thought the contract track is still going on but nothing happened. The promos might have some impact but it goes Kaput in the track airing.

Star Plus is at loss with such terrible & mis leading promos & tracks.

Agreed Harshu..!!

Bang on Point..:D

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