Iss Pyaar Ko Kya Naam Doon


Iss Pyaar Ko Kya Naam Doon
Iss Pyaar Ko Kya Naam Doon

Marketing of 4 Lions..!!! (Page 2)

AmazingAmy IF-Dazzler

Joined: 10 March 2012
Posts: 3501

Posted: 05 September 2012 at 6:37am | IP Logged
Bang on Nisha! You've said everything I have been saying for the past months...I sound like a broken record now. You've covered all the points needed to be addressed, very well written. Intelligent shows and makers want their audiences to be intelligent...they don't attack their audience for giving them feedback. 

Edited by AyeReKhushi - 05 September 2012 at 6:40am

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RickyBahl IF-Dazzler

Joined: 09 February 2012
Posts: 4415

Posted: 05 September 2012 at 6:37am | IP Logged
social media is important , very important

but i wud like to answer in general not in current situation
reason- the episodes are so bad. untill they correct that, nothing will work. First quality of product and then following the 4Ps of marketing. 

But outside the present context in general
i wud say that there official website is dumb, PLus there are target space is not matching well.
Look atMTV roadies page..tat speaks all 

IPKKND official sites shud atleast respond to some feedback ..or else whats the use when ther is no interaction between fans and the makers.

Iam quite sure the IPKKND FAN PAGE and 4 lions pages is looked after by  some tom dick n harry guy  from set say a  18 yr old boy might be who clicks pics and Uploads them. He has been apoointed by the 4 lions to do that job.

and just  imagine a 18yr old is reading the rants given in Messag boxes of their sites.
what he will understand and respond??maximum he will tell..gul madam there were many messages- and gul will say- Ok i will see later.. and later never comes.

this is how things are going

Edited by RickyBahl - 05 September 2012 at 6:47am

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rhearuhi Goldie

Joined: 04 November 2011
Posts: 1854

Posted: 05 September 2012 at 6:37am | IP Logged
Originally posted by naddiya26

brilliant post dear 

Ps do share it at FB 4lion page


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srijaaa127 IF-Rockerz

Joined: 09 August 2011
Posts: 9177

Posted: 05 September 2012 at 6:37am | IP Logged
Nice post nisha... What's the main reason behind of not showing the promos...
Every show on SP is getting minimum 2 promos then what happened in the case of IPKKND...
They are not going to end this show na, then why dammit????
Am so irritated to watch all the show promos other than IPKKND...

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Joined: 15 January 2008
Posts: 20799

Posted: 05 September 2012 at 6:41am | IP Logged
4LIONS suck in promoting their product.They shouldappoint a good marketing team to look after the promotion.
And now-a-days internet is the best way to communicate with the fans.They have a FB page and Gul has an account on IF.But they do not pay attentions to them.
4LIONS is the second PH after Balaji who does not give any kind of attention to their customers.
they do not care what we want.When they can not handle the negative criticism they just say,"Dekhna Hai Toh Dekho."A cetain actress comes and give an interview justifying her character in the show.
But none of them pay any heed to the viewers demand.If they would have listened to us then today TRP would have been 4.6.

Edited by ItIsMyLife - 05 September 2012 at 7:32am

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-SI- IF-Rockerz

Joined: 20 September 2011
Posts: 6075

Posted: 05 September 2012 at 6:42am | IP Logged
Can't we all write a nice letter to 4 lions and mail them... There r lots of things they need to learn from the fans.. People like you have a better knowledge than them Nisha...I don't think they even know the meaning of the word 'Marketing'... Lovely post dammit...Hug

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starry66 Goldie

Joined: 02 July 2012
Posts: 1204

Posted: 05 September 2012 at 6:42am | IP Logged
nice post!

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Iceflames IF-Dazzler

Joined: 01 April 2012
Posts: 2768

Posted: 05 September 2012 at 6:43am | IP Logged
Awesome post Nish
All your points are very valid.Intelligent people know PR and marketing are the Fields which need more care and attention in any business as these are the fields which connect with the consumers.And consumer feedback is considered very precious by sensible and intelligent business men .
But here we are talking about a bunch of people who dont consider consumer feed back valuable.These guys cant take criticism and they never acknowledge their mistakes.If you get such an arrogant and ignorant bunch of people on board of a company then it'll definitely tank.

IPK for example has been suffering from so many levels from months and months.And viewers have been giving feedback regularly on many platforms.But did they acknowledge it and made any inspections on what went wrong??Did they try to right the wrong?? No they are as ignorant as ever.They in turn asks the viewers to shut up and get a life.Result: IPK continues to sink.

I remember Mental Exotica calling 4 Lions "4 sheron ki Titanic".Yes that name is truly apt for them

Edited by --Archana-- - 05 September 2012 at 6:58am

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