Firstly, I want to gift MARKETING MANAGEMENT, Philip Kotler to 4 LIONS..
The 4 LIONS, who seem to be roaring in opposite directions hence appear so DIsoriented and DIisnterested...
Actually, am a little confused..who is their Target Audience...
and if they know it..do they know how to cater to and communicate with their TG...
In a daily soap, of the 4 P's of marketing PRODUCT and PROMOTION are of utmost importance. and here they are failing on the crucial points..
I would like to explain the cause and effect theory.
poor product result declining TRP
poor promotion result declining TRP...
In one of the interviews Sanaya said "i dont know why the TRP's are falling..we are doing a good job, there is everything romance, drama etc...
i was like are u serious...do u even know what product ur selling...does ur audience accept what u r offering...and if u r so sure about ur product are you guys even promoting it well...
The only thing they do these days is show DB interviews to clarify their POV...
And if they cant handle marketing..please hire a consultant..u guys need to revamp a hell lot...
Edited by crazyabtbarun - 11 years ago