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Iss Pyaar Ko Kya Naam Doon
Iss Pyaar Ko Kya Naam Doon

TOI Article : TRP TRIPPERS

HakunaMatata. IF-Dazzler
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Joined: 07 October 2011
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Posted: 05 September 2012 at 5:54am | IP Logged
TRP TRIPPERS
 
 
TVs male showstealers are wowing viewers with their histrionics,poster-boy good looks and are raking in TRPs too!

Shruti Jambhekar



Daily soaps,otherwise said to be the female protagonists ruling ground,are now witnessing winds of change.With good looking male protagonists casting a spell on viewers,the tables are turning for sure as the TRPs of these shows are soaring too.Picture this: Ram Kapoor with his powerpacked performance in Bade Achche Laggte Hain,telly heartthrob Barun Sobtis emphatic screen presence in Iss Pyaar Ko Kya Naam Doon,Mohit Raina as Mahadev (in Devon Ke Dev Mahadev),new entrant Siddharth Shukla in Balika Vadhu Kacchi Umar Ke Pakke Rishte,Gurmeet Choudharys good performance in Punar Vivah,Karan Tacker and Kushal Tandon in Ek Hazaaron Mein Meri Behna Hai,Vivian Dsena in Madhubala... Ek Ishq Ek Junoon as RK and Ronit Roy as the maverick lawyer KD Pathak in Adalaat,are examples of how strong male protagonists can play a significant role in helping shows climb popularity charts.So what exactly is the reason why the male stars are being given more screen time all of a sudden in predominantly womenoriented shows Producer Saurabh Tewari explains,Earlier,shows would only focus on kitchen politics.Now soaps are trying out fresher subjects.There have been exceptions like Ronit Roy as R i s h ab h Bajaj in Kasautii Zindagi Kay or Ram Kapoor as Jai Walia in Kasamh Se,who were prominent soap characters some years ago.Now a whole lot of shows are primarily love stories,so the male protagonist obviously has a bigger role to play.
Rajan Shahi puts it this way,While a goodlooking hero is a huge plus,its the character thats important and not vice versa.The star is the character and he might have a signature style and screen presence,but his popularity is because of the role hes essaying and that gets us the eyeballs.
Do male superstars enjoy their new found prominence (read: meatier role) in the daily soaps Siddharth Shukla modestly says,A good supporting cast,strong script and story-line fetch TRPs.As an actor my fanfollowing might get more viewers,but what matters is the storyline.
Of course the small screen hotties are more than content with the larger screen attention that the scripts are offering them.
Says Barun Sobti,Trends on TV keep changing.Earlier saas-bahu stories ruled,then small town girls were the focus and currently love stories are the flavour.Thats why the male protagonist becomes so important.Luckily,Ive been part of projects that have given me equal prominence as that of my female counterpart in a show.
With tellys droolworthy dudes burning up the screens and making the audiences go weak-kneed with their sheer presence,the TRPs are only soaring north,much to the collective delight of showmakers and channels.
shruti.jambhekar@timesgroup.com
 
 
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Edited by edbelljack - 05 September 2012 at 5:54am

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