Iss Pyaar Ko Kya Naam Doon

India-Forums

   
Iss Pyaar Ko Kya Naam Doon
Iss Pyaar Ko Kya Naam Doon

HT[M]- The Young & Beautiful - ArHi

Armu4eva Coolbie
Armu4eva
Armu4eva

** Super Coolbie **
Joined: 26 November 2009
Posts: 86532

Posted: 06 August 2012 at 8:46pm | IP Logged
  • 7 Aug 2012
  • Hindustan Times (Mumbai)
  • Kavita Awaasthi kavita.awaasthi@ hindustantimes. com

THE YOUNG AND THE BEAUTIFUL



Move over mothers-in-law! Youth-centric stories are finding favour with TV audiences over saas-bahu sagas


As TV shows get more diverse and up-to-date, shows catering to younger viewers' sensibilities are taking centrestage. Saas-bahu sagas still work but it looks like young ideas are finding many takers on the small screen.


Ek Hazaaron Mein Meri Behna Hai Iss Pyaar Ko Kya Naam Doon story is focused on a love triangle. Other shows look at such varied themes as the life of a young widow, love versus arranged marriages, the relationship between two sisters still in their twenties and even the challenges involved in


We have a Mills & Boonlike love story in the show Iss Pyaar Ko Kya Naam Doon, while on Rab Se Sohna Ishqq, the raising teenagers.


Producer of Na Bole Tum Na Maine Kuch Kaha, Sudhir Sharma says, "We were looking for fresh subjects. Even our movies today are youth centric and people love the themes they see in a Yashraj, Imtiaz Ali or a Karan Johar film." He feels that the audience is mature, yet young at heart. "The girl who was a fan of Miley Jab Hum Tum might be married now and yet she's a modern girl, unlike women from her mother's generation. The mindset of the audiences is changing, which is why such concepts are finding takers."


Kinaari Mehta, who is the producer of Rab Se Sona…, says that the milieu has changed. "After a mature romance in Bade Acche Lagte Hain, we needed a change. Even a 40-year-old person relives their younger days through youth-oriented shows. Stories about living in and having a baby out of wedlock don't work on TV, so the relatability factor is essential. Along with family issues, topical subjects work," she says.


Barun Sobti, who tasted success with his portrayal of an angry young man in Iss Pyar Ko…, says, "Different kinds of stories and wellwritten scripts work. The script is the hero. People love the chemistry and romance portions in our show as well as the silly fights that the characters on the show have."

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
OS: Shikdum Romance

2 3 4 5 6 7 8 9

Author: CrazyChatterbox   Replies: 70   Views: 37558

CrazyChatterbox 70 37558 12 October 2013 at 2:23pm by priyanka1998
young thought for young generation

Author: superdil19   Replies: 0   Views: 834

superdil19 0 834 20 November 2011 at 9:50pm by superdil19
ArHi Pixx Form New Arhi Engegament Promo

2 3 4 5 6 7 8

Author: MaNanHoLiC   Replies: 57   Views: 21636

MaNanHoLiC 57 21636 08 November 2011 at 9:53am by --Siva--
Angry young man se Cute young man-ASR.

Author: Mehak_Luvs_Rani   Replies: 0   Views: 941

Mehak_Luvs_Rani 0 941 20 October 2011 at 9:14am by Mehak_Luvs_Rani
news:ArHi Ka ArHi-Sizzling

2

Author: Khilonaa   Replies: 15   Views: 10784

Khilonaa 15 10784 20 October 2011 at 6:55am by Khilonaa

Forum Quick Jump

Forum Category / Channels
Forums

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index