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Article - LME in SJ slot

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Posted: 06 August 2012 at 5:57am | IP Logged

Star Plus retains social focus with Lakhon Mein Ek in Satyamev Jayate slot


By Campaign India Team on Aug 6, 2012 (8 hours ago)
filed under Media, India

Channel says viewers have shown appetite for socially relevant content; series features stories of real people

Star Plus replaces Satyamev Jayate with Lakhon Mein Ek, another series that focuses on socia issues. The show, which went on air at 11 am on 5 August, features stories of real people who have made a difference to society. Produced by Big Synegy, it is hosted by Pooja Gor of the serial Pratigya aired on Star Plus.

Uday Shankar, chief executive officer, Star India, said, "Satyamev Jayate reinforced what we knew about our viewers. They have an appetite for compelling stories that are built around the communities that we live in and that have a material impact on the kind of country we want to build and live in. Lakhon Mein Ek is consistent with that philosophy. The show itself is part of Star's efforts to use TV's reach and power to shape society's outlook and mindset by making examples out of individuals who influence change."

Speaking to Campaign India, Nachiket Pantvaidya, head, Star Plus, said, "We felt we had made a beginning with Satyamev Jayate by getting into a zone where we were addressing issues that were affecting society at large. Lakhon Mein Ek is the next step in that effort where we are celebrating heroes. These are stories of people who have done some extraordinary work. The idea was to celebrate the fact that people have overcome adversities and have impacted many people's lives."  

The channel has not decided on the number of episodes for Lakhon Mein Ek yet. Pantvaidya informed that 26 stories were ready to be told through the series. Each episode features the story of one person.


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