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TRP Manupulation NDTV sues TAM

sami01 Coolbie

Joined: 10 May 2007
Posts: 15249

Posted: 02 August 2012 at 10:54am | IP Logged
friends here is very interesting article from Hindu
I feel that article is true and ASa was its victim otherwise show was so good
ND TV says TV ratings manipulated
31 July 2012 , By Priscilla Jebaraj
Slaps $1.39 billion lawsuit on TAM India and global parent firms Nielsen & Kantar

News broadcaster NDTV has sued the country's only television audience measurement company TAM India ' and its global parent firms Nielsen and Kantar ' for over a billion dollars in the Supreme Court of New York, accusing TAM of manipulating ratings in return for bribes to its officials.

While there have been allegations of manipulation of TAM's viewership data among broadcasters for years, NDTV has finally blown the whistle with its July 25 lawsuit, seeking damages of at least $810 million for its losses over the last eight years due to TAM's allegedly fraudulent actions. Accusing Nielsen and Kantar of deliberately ignoring the situation even after having been presented with evidence ' detailed in the 194-page lawsuit ' NDTV is also seeking damages of $580 million for losses due to negligence over the last three years.

On Tuesday, NDTV reported a net loss of Rs. 26.09 crore for the quarter ended June 30, 2012, significantly higher than the Rs. 17.98 crore loss reported during the quarter ended June 30, 2011. Both TAM India and NDTV refused to comment.

TAM installs "PeopleMeters" in over 8,000 sample homes to monitor viewership patterns, giving critical input to corporate decisions on the advertising purchases that fund and sustain the broadcast industry. In its lawsuit, NDTV claims that the small sample size and low turnover have given rise to rampant corruption, with touts willing to "fix" ratings by influencing sample homes. One so-called "consultant" told NDTV and Nielsen and Kantar officials in a January 2012 meeting how the list of PeopleMeter homes ' supposed to be secret ' was leaked in Bangalore. He explained how he was able to successfully bribe viewers in sample homes, as well as TAM staff, and finally get a PeopleMeter installed at his own residence.

In April 2012, two Mumbai field staff of TAM met NDTV representatives and offered to manipulate the channels ratings, claiming that "they could triple channel ratings of NDTV in Mumbai over a period of two to three weeks in the required target group. They stated they had direct access to homes and visited those homes periodically (at least 3 to 4 times a week) and were in a position to easily influence what the households watched/viewed. They said by paying a bribe of $250 to $500 per household per month, the TAM households could be made to watch only those channels which they insisted upon."

After a thorough investigation, Kantar and Nielsen found the consultant's information to be correct and "very credible." However, they failed to take any action, and continued to release tainted TV rating data every week.


Edited by sami01 - 02 August 2012 at 10:59am

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shanti05 IF-Stunnerz

Joined: 17 January 2005
Posts: 32650

Posted: 03 August 2012 at 8:08pm | IP Logged
Interesting article Sammy. Thanks for sharing
I have lost belief in this so called TRP system or Tam system . I feel everything is manipulated & made of their own convience . if they can pull out show like bidaai which was no1 when it ended and they keep shows for ever for the sake of trp or even show like Asa which talks only about TRP all these system seems a big hoax, installing the meters in some n+ homes & gauging according to it.

I remember the scene where Bobby tells karishma that he can fix the voting lines for her to get the winning stream in the next round Wink

Manipulation kahi bhi chalta hai.. I also feel they manipulated Asa trp so that they can axe it Ouch

Room for growth of the viwership shouldn't be gauged by theses meters if they r done also it should be certified and well uniformly maintained . But I say it's a killer for allowing creativity or novel

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anizor IF-Dazzler

Joined: 05 October 2009
Posts: 2702

Posted: 04 August 2012 at 11:04am | IP Logged
thanks for sharing sami, no wonder good & unique shows never last.

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swethasyam08 IF-Rockerz

Joined: 15 June 2011
Posts: 8845

Posted: 04 August 2012 at 9:11pm | IP Logged
thanks for sharing Sammy!!

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shanti05 IF-Stunnerz

Joined: 17 January 2005
Posts: 32650

Posted: 08 August 2012 at 10:19am | IP Logged
Read another piece on a blog

these meters known as PeopleMeter are installed in 8000 homes out of 130 million homes having cable connection . This small sample size is also manipulated to generate false TRP by bribing at each step -- now Prasar Bharti is also contemplating legal action as their revenue has also been stagnant for years.

This system seems to be a big hoax, they are getting bribed to get the TRP ...

I am quite dissappointed with this system...

Really feel bad for this show which has really good, and non family drama non the general kick off love story purely based on strength & inner turmoil & thriving to achieve ones fame path & also the TRP which was used to get the shows recognition.. Surely the channel had some under hand to pull out this show as I was seeing the other shows which have been going on for the past 6 months 7 have shown a drop in their ratings, they are still hanging around...I am sure they manipulated with ASA ratings also, or some rival channel airing reality shows would be affected.. N number of shows which are going on for ages with low ratings are enjoying their stay in the channels only ASA had to get the bait Ouch

whatever it is I have really seen major disaster in the way TV programs are airing now a days.. They do not appeal me after the end of ASA.. I will just hope for some miracle 

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shanti05 IF-Stunnerz

Joined: 17 January 2005
Posts: 32650

Posted: 20 September 2012 at 4:47pm | IP Logged
A recent quote from a question fictional head of a channel...

Everything in the TV industry rests on one keyword — TRPs (Television Rating Points). What do you have to say about? In a country with a population of 121 crores, how can just 8,000 meters decide the success/failure of a show? The TRP system itself is a mystery!

So it means that eventually these meters run only in 8000 homes a of the population 121 crores who watch television are not gauged at all with these meters this is hardly a fraction of the records which come on the charts every Wednesday.

Well as teh facts come out its proven fact what ASA showed that the industry thrives on this manipulated wrong scoring of TRP and shows which are sensible /novel like ASA get the bait ...

Atleast one fact is for sure ASA proved the architecture of this indian television industry & audience who understand these norms know which show is truly a show which breakthrough the nomenclature of the same viewing .

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