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..Naina..
Cool Viewbie
Joined: 07 March 2009
Posts: 7834
But yes, let's hope the TRPs start increasing soon. :)
taniyaharshu
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Joined: 15 May 2012
Posts: 866
But yes, let's hope the TRPs start increasing soon. :)
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zaara019
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ithasme
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lakshmi_3004
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taniyaharshu
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taniyaharshu
Senior Member
Joined: 15 May 2012
Posts: 866
3- TRPs are very important. However don't you think since its reaching outside India, that its unfair for the rating only limited within India?
TRPs are the most abused currency in India. A) it is an inadequate system as it does not give the true picture. Moreover, these are for advertisers to quantify ad rates. As in overseas markets, the same ads are not there, so I see no reason to why it is unfair.
In markets like US, UK, there are different agencies which do the same work.
_dkmystery_
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Joined: 13 January 2008
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