why no promotion?

why channel is not promoting the show. its ME wasnt promoted well and look at this week's ME ,promoted well and the lamp show is promoted most even if its TRp seems to br unmatched by others.ZEE new show had full back page adsand BV is also promored well so is MAHADEV .when the show is facing so much compition then why the chaneel doesnt air its promo more frequntly and at proper times like during high TRP shows.only promotion can increase trp i dont know channel'a intentions SO PLS CALL THE channel for  promos and promotion .or mail.