Bollywood News, Bollywood Movies, Bollywood Chat

India-Forums

   
Bollywood News, Bollywood Movies, Bollywood Chat
Bollywood News, Bollywood Movies, Bollywood Chat

SRK film to get more screens this Diwali

DB_reloaded IF-Addictz
DB_reloaded
DB_reloaded

Joined: 02 November 2007
Posts: 63612

Posted: 21 July 2012 at 1:18am | IP Logged

SRK film to get more screens this Diwali

Below is an interesting article from Mumbai Mirror of the pre-release battle between SRK's next and Son of Sardar. Apparently, the Chopra's have already signed all screens that will be playing Ek Tha Tiger.

Wonder how Ajay Devgn will react? Since he has always been firm on a Diwali release, we doubt the film will be postponed. Even if he wants to, December is packed with biggies.

Would be unfortunate if Son of Sardar loses out due to lack of screen-space.

Full article from Mumbai Mirror below

This Diwali, Ajay Devgn and Shah Rukh Khan will lock horns at the box office. Thanks to the makers of Son Of Sardar and Yash Chopra's directorial venture who scheduled the release of their films on November 14. And though it is still a few months before the firecrackers go off, Mirror has learnt that the war has already begun.

In fact, if sources are to be believed, Khan has already won half the battle. The latest buzz in the trade is that distributors were told to book the same number of screens for Yash Chopra's film as for Salman Khan's Ek Tha Tiger. In simple words, more than half the theatres will be playing SRK's film, leaving Devgn little room at the ticket window.

Akshaye Rathi a fourth generation exhibitor and distributor tweeted, "Yashji's film has already been signed for all the cinemas across India which is playing Ek Tha Tiger. That takes away the best ones!"

A source from a leading theatre in the city agreed, "When there are stars like SRK and Ajay involved, that too when it's a Diwali release, it becomes a tough call for us. When we are asked to give one film as many shows as Salman's solo release, we are in a fix. Because here we have two big stars and two big films to showcase. However, SRK and Yashji's film will take more shows both in multiplexes and single screen theatres."

Another multiplex chain head told us, "Firstly, being a SRK-Yashji combo, one can safely assume maximum shows will go to that film. It will approximately be a 70:30 ratio. And it is a practice that is followed by few producers when they have big releases back to back."

Trade expert Taran Adarsh said, "When big films release on the same date, there is always a battle to get the maximum space. But at the same time, two films can easily co-exist. However, if producers have already had a word with distributors in terms of blocking slots in advance, things may be different. Here, if Yashji's film gets as many shows as Ek Tha Tiger – a solo Eid release, then be it in India or overseas, Ajay's film even as big as this one, will have to fight a harder battle."

When contacted, YRF's spokesperson said, "YRF has been dealing with the same theatre owners through our distribution offices over the last 40 years and all of them would be more than happy to screen a Yash Chopra film, coming after a gap of eight years, without any reservation."

Devgn, however, remained unavailable for comment.

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Ra.One To Hit 3500 Screens In India

Author: -Billa-   Replies: 6   Views: 821

-Billa- 6 821 20 October 2011 at 10:12am by anna143
G3 takes the screens by storm!

Author: desigal90   Replies: 3   Views: 502

desigal90 3 502 06 November 2010 at 10:57am by .khoobsurat.
Peepli Live named Best Film at Durban film fest

Author: Gobsmacked   Replies: 6   Views: 1796

Gobsmacked 6 1796 04 August 2010 at 10:33am by perfectlyflawed
Film cast unhappy with their film!

Author: ~LiNa~   Replies: 5   Views: 2408

~LiNa~ 5 2408 09 May 2006 at 4:29am by ellemenopee

Forum Quick Jump

Forum Category / Channels
Forums

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index