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*Amrita Rao & Shahid Kapoor* (Page 65)

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Thanks so much Ayeshaa. Will make some more soon. Big smile
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Is Shahid Kapoor taking on Salman & Aamir?

The actor is rumoured to have inked a Rs50m endorsement deal, bringing him close to Salman Khan's starry rate, but still lags behind Aishwarya's reported pay packet

By 
  • Bindu Suresh Rai
Published Tuesday, November 06, 2012

Bollywood actor Shahid Kapoor at the IIFA Awards press conference. (AFP)

The Friday box office success usually determines the starry salaries Bollywood's finest command in the powerful corridors of marketing juggernauts that don't shy away from cutthroat tactics in signing up the hottest A-listers in multi-million-endorsement deals.

And then, there are those such as "Kaminey" star, Shahid Kapoor, who manage to throw that logic on its backend and go onto sign a Rs50 million endorsement deal after seven consecutive mediocre or outright flop films.

The 32-year-old star, whose latest box office outing was the critically-panned "Teri Meri Kahanni", has reportedly inked a deal with an Indian deodorant brand for that whopping amount.

With this deal, Kapoor, who has four film releases tentatively slated for 2013, manages to race ahead of superstar and Bollywood icon, Amitabh Bachchan, who reportedly only demands a starry salary of Rs40m for his endorsements.

Kapoor's success ratio at the box office comes nowhere close to the legend; but what's even more interesting to note is the young actor now managing to even narrow the gap further with his arch rival Salman Khan.

The older actor is rumoured to demand Rs70m for endorsements, sometimes tying up with the retail giants for profit sharing that goes towards his charitable foundation, Being Human.

In comparison, industry insiders say Khan is entitled to such astronomical sums considering his last few outings at the box office, all gained entry to Bollywood's exclusive and much coveted Rs1 billion club, with "Ek Tha Tiger's" global earnings stopping shy of Rs2bn.

What works for the younger Kapoor, say some analysts, is his appeal with the youth that have a generation gap with veteran actors such as Khan himself, along with the likes of Aamir Khan and Akshay Kumar.

While the latter two are at the higher end of the income bracket, reportedly charging Rs100m and Rs90m respectively, Aamir Khan has lately become very selective about his endorsements, while Kumar's brands are more catered towards the 30s and up age groups.

 
Women on top

 
With his latest deal, Kapoor can now share a mantle with his ex girlfriend, Kareena Kapoor, who is reportedly second in line with as many as 10 endorsement deals to her credit.

Katrina Kaif is a close second, charging only Rs45m, reportedly.

While Kapoor can laugh all the way to the bank, the young actor can still not manage to compete with the likes of Aishwarya Rai Bachchan.

With A-list brands such as Lux, L'oreal and now Kalyan Jewellery in her kitty, Rai Bachchan reportedly was paid a whopping Rs200m by the last in the trio.

Despite the figure being termed ludicrous by many industry insiders, the actress' package could very well settle in at Rs100m at least, making Kapoor still a loser in the endorsement deals compared to his leading ladies.

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Signs Bollywood Youth Icon Shahid Kapoor as the brand ambassador 


Report by India Education bureau, Bangalore: Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and Lighting division of Wipro, has re-launched Aramusk. Aramusk is one of the oldest male soap brands in the country and was acquired by WCCLG from Mumbai-based VVF Ltd in June 2011. Wipro has expanded the brand portfolio from only soap to newer categories and now has Aramusk offerings in Talc, Deo, Shave Foam, Shave Cream etc. The company has announced the launch of the new product range nationally.

The company has also roped in leading film star Shahid Kapoor as the brand ambassador for Aramusk.

"Aramusk is a strategic fit into our personal care portfolio. The relaunch of Aramusk will significantly enhance our presence in male grooming. Aramusk has a lot of latent equity in the market and we intend to tap it. Over the years we have carefully chosen celebrities to endorse our brands and it has worked well for us. Shahid is a leading star in India and fits the brand personality" said Mr. Anil Chugh, Senior Vice President, - Wipro Consumer Care and Lighting."

On his association with Aramusk, Shahid Kapoor said, "It gives me great pleasure to be associated with Aramusk. I believe brand endorsements are partnerships which go beyond what one sees on TV and Print. Aramusk is an iconic men's brand which is being re-launched with a wide range of high quality grooming products. It is indeed exciting to partner with Aramusk as it enters the market with a new focus and fantastic products. I look forward to making our association a mutually excellent one".

Wipro Consumer Care and Lighting has consistently grown ahead of the industry due to both organic and inorganic strategies. Leading personal care brands in its portfolio include Santoor, Yardley, Chandrika, Enchanteur, and Romano among others.

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