Originally posted by: TabassumR
why does the show trp matter to me as a viewer? sure the channel and production house will be concerned, but i will watch it one way or the other as long as i am interested. curious coz i saw several posts about trps.
The way I understand it (from an article) there are many shows vying for air time on these top channels. So TRP translates to revenue by advertisers etc. When the TRP's are very low on a certain time slot, they may pull the show off the air and replace it with another. It has happened to shows before.
So overseas viewers like us, even if we watch it on interntional Star channel, does not reflect on TRP. Nor does YT. So it is important that CV's does not loose ground to this extent 'cos it will be hard to recover.
I read an article on IF a few weeks ago that explained why its so important.
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