Joined: 04 September 2009
(1888PressRelease) March 29, 2012
- It began as a backyard game with friends gunning and chasing each
other but no one had ever imagined that life would turn this into
reality! In an endeavor to comprehend the psyche of teenagers and
understand the stress and pressures of modern life on them, Channel [v],
the leading youth entertainment channel, brings to you "Gumrah - End of
innocence", a shocking tale of some of the most heinous crimes
committed around the country by the innocent driven to a moment of
'Gumrah' is a one hour show that depicts crimes committed by youngsters and the larger issue or factors that lead to such impulsive actions. With a gripping narration and plot of shocking crimes like murder, robbery, drug and sexual abuse, each episode will be reenacted and recreated with tales of people closely associated with the accused including their family and friends. Each exclusive episode features experts and psychologists providing an in-depth analysis of what could have possibly been the reason behind these actions and how it shaped the minds of these young criminals. The show is divided into 13 invigorating episodes and will be hosted by young and dynamic Karan Kundra, of "Kitani Mohabbat Hain" fame.
Announcing the launch of the show, Prem Kamath, Executive VP & GM, said "Whilst teen crime is a rare discussion in general media or our living rooms, it often consumes youth that have an extremely bright future. Considering this, it is important to understand what factors actually lead to the occurrence of such crime. In the show, we have analyzed 13 such cases and with the help of experts and psychologists tried to explain the possible reasons behind such gruesome actions. With the explosion of media and western values, youngsters today face various pressures that have an immense influence on their actions at large. Gumrah aims at uncovering these circumstances and sensitize the youth from falling in harms way."
'Gumrah' is co-produced by ALT Entertainment, a division of the umbrella brand Balaji Telefilms, and Lost Boy productions. This is the first television show produced by ALT Entertainment, which has to its fame noteworthy movies which include Love Sex Aur Dhoka, Ragini MMS, Shor in the city and the most acclaimed movie of year 2011 - 'The Dirty Picture'.
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said "Gumrah is the first teen crime show on television that is based on real time incidents and has on board experts who explain the psyche of children and the possible reasons behind such gruesome actions. The concept of the show is very captivating and informative. When Channel [v] approached us with the show we instantly agreed as the show will definitely have a huge connect with the audience. It is the first television show produced by ALT entertainment"
Gumrah -End of Innocence launched on March 11, 2012.
Tune in to watch as the mystery unravels: Gumrah - End of Innocence every Sunday at 1900 pm only on Channel [v]
About Channel [v]
Reaching out to over 25 million viewers every week in India, Channel [v] offers a mix of entertainment customized to the palate of the Indian youth. Channel [v] has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV - [v] Pop Stars, the soaring success of close to a decade for [v] Get Gorgeous, the launch of India's first youth fiction, [v] Roomies to the hosting of India's Biggest College Festival, [v] Indiafest '10, Channel [v] is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.
All these ventures are on the back of a deep understanding of youth behaviour through FYI Report 2010 - India's most comprehensive youth study, commissioned by Channel [v]. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth. Using this research as a backbone to deliver engaging entertainment to the youth through fresher avenues, Channel [v] aims at connecting with the youth & firing their imagination with content that is Bold, Unconventional, and Opinionated & Polarizing; all of which reflect what young India is driven by. The channel's current mantra - Bloody Cool, manifests itself not only through its shows, but also through the broadcast persona & out of TV alliances created to engage with the youth.
About ALT Entertainment
ALT entertainment is a division of Balaji Telefilms Ltd. which was launched in Feb 2010 as a part of movie production and new media. It caters to a younger, more urban demographic, across the television, movie, mobile and Internet space. The brand has produced movies which include Love Sex Aur Dhoka, Ragini MMS, Shor in the city and most recently - 'The Dirty Picture'. ALT Entertainment caters to the section between the age-group of 15 to 36 and aims to entertain them with its cutting-edge content across platforms and to engage and connect deeply with its consumers.
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