The audience's contributions to their
favourite TV shows usually begin and end with TRP ratings. But a new show,
Kairi, seems to be involving its viewers more intimately.
25 promos over a period of five weeks, featuring the bitter-sweet 'taanas'
(taunts) the mother-in-law on the show aims at her 'bahu' (daughter-in-law).
They received immediate feedback from soap opera lovers who had logged onto the
channel's website to post their feedback, including their own experiences with
Impressed with the 'taanas' posted by regular viewers
online, the channel has now decided to incorporate some of the barbs in the show
Prashant Bhatt, head of fiction, Colors says, "The 'taanas' are
for the people, by the people and from the people. We came up with a few in our
promos, but the ones the viewers sent were cooler. So, we decided to use them in
the promos and on the show too. We are glad people contributed, as we were
running out of bitchiness."
After the buzz created by the promos, the
channel had asked people to write in with their personal experiences. They
received over 200 mails and over 80 phone calls during the course of five weeks.
Bhatt adds that a majority of the complaints were common and applicable
worldwide. "On the show, Imarti Devi (the mother-in-law) is a sweet tyrant, who
taunts her 'bahu' in a sarcastic manner. Now, we have a cool bank of 'taanas'
which we will use over the course of 20-30 episodes."She's such
Saare show ke time toh zubaani yaad hain, ab yeh bhi yaad
kar lo ki chai banaane ka wakt ho gayaa hai (You remember the timings of all tv
serials, hope you remember it's time to make tea)
Itne deede phaad phaad kar
tv dekhti rehti ho, aankhen thak gayi hongi na. Isiliye yeh phooldaan par jamee
dhool nahin dikhaayi deti. (Your eyes must be tired from all the TV you're
watching. That's why you couldn't see the dust gathered on the flower vase)
show aims at her 'bahu'