Kairee - Rishta Khatta Meetha

   

Hindi GECs feel no pressure from IPL this season

Post Reply New Post

Page 1 of 1

MrRockySingh

Senior Member

MrRockySingh

Joined: 30 November 2011

Posts: 692

Posted: 02 April 2012 at 4:29pm | IP Logged
Hindi GECs feel no pressure from IPL this season
 

Indiantelevision.com Team


(2 April 2012 8:19 pm)

 

MUMBAI: Even though Max is gearing up to launch the fifth season of the Indian Premier League (IPL) on 4 April, the Hindi general entertainment channels (GECs) seem to be relaxed and unaffected.

The executives of these channels believe that it will be working as usual this time, and are not showing any concern because of the IPL 5.

This is despite the fact that India is still a single TV household and IPL is known for starting a trend of attracting housewives and kids to watch matches. And, the GEC genre has been seeing a drop in its share during the time of IPL.


However, this time there have been apprehensions about the response for IPL because Indian cricket team has not been performing very well. Yet, it poses a challenge for the GECs when it comes to audiences' preference.

The GEC genre had shrunk by 4.35 per cent during IPL 4 (in the All India market), as compared to a 9.07 per cent drop it had witnessed in the first season of IPL.

GECs are gearing up to launch new shows also during the time of IPL to attract more eyeballs, even if the rest of the plan remains the same.

Colors, for instance, has launched a new fiction today at 7 pm band by the name Kairi. .

According to Colors CEO Raj Nayak, "Today there is so much of cricket all through the year. IPL for us is just another good cricket tournament in the annual calendar. The genre share does not get impacted severely, so for us its life as usual. And it is reflected in our approach, we are launching a new program- Kairi in the launch week of IPL. We have a programming strategy in place. Our focus will be to continue to give our viewers differentiated and a broad variety of fiction and non fiction content."




The following 1 member(s) liked the above post:

--Udhay--

Dear Guest, Being an unregistered member you are missing out on participating in the lively discussions happening on the topic "Hindi GECs feel no pressure from IPL this season" in Kairee - Rishta Khatta Meetha forum. In addition you lose out on the fun interactions with fellow members and other member exclusive features that India-Forums has to offer. Join India's most popular discussion portal on Indian Entertainment. It's FREE and registration is effortless so JOIN NOW!

Post Reply New Post

Forum Quick Jump

Forum Category

Active Forums

Limit search to this Forum only.

 

 

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.