Joined: 30 November 2011
|Hindi GECs feel no pressure from IPL this season|
(2 April 2012 8:19 pm)
MUMBAI: Even though Max is gearing up to launch the fifth season of the Indian Premier League (IPL) on 4 April, the Hindi general entertainment channels (GECs) seem to be relaxed and unaffected.
executives of these channels believe that it will be working
as usual this time, and are not showing any concern because
of the IPL 5.
this time there have been apprehensions about the response
for IPL because Indian cricket team has not been performing
very well. Yet, it poses a challenge for the GECs when it
comes to audiences' preference.
GECs are gearing up to launch new shows also during the time of IPL to attract more eyeballs, even if the rest of the plan remains the same.
Colors, for instance, has launched a new fiction today at 7 pm band by the name Kairi. .
According to Colors CEO Raj Nayak, "Today there is so much of cricket all through the year. IPL for us is just another good cricket tournament in the annual calendar. The genre share does not get impacted severely, so for us its life as usual. And it is reflected in our approach, we are launching a new program- Kairi in the launch week of IPL. We have a programming strategy in place. Our focus will be to continue to give our viewers differentiated and a broad variety of fiction and non fiction content."
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