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As the show reaches a high point, the actor makes an entry...
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Madhuri Dixit is all set to appear as an anchor to launch a new entertainment channel called Life OK.
Denying the speculation that she was the channel's official partner, she said she was only anchoring it to launch it to the masses. "I am not a business partner," Madhuri told Mail Today.
The actress's job will be that of a storyteller or "brand philosopher". "The channel will have value-based shows. I'll be the 'sutradhar ' and will interpret and discuss the shows with the viewers," Madhuri said.
The channel, where the actress's stint would last six months, will go on air from Sunday.
It is the first project Madhuri has undertaken after returning to India from the US in October, with her two sons and husband Dr S. Nene.
She seems to have been roped in for Life OK looking at her small screen outing last year onJhalak Dikhlaa Jaa, which had a decent viewership.
Life OK is being launched by Star India Pvt Ltd, which has drawn the curtains on its eight-year-old Hindi channel Star One.
The new channel will also mark the return of the controversial reality show Sach Ka Samna-Bhrashtachar Ke Khilaf Sach Ki Awaz. In its second season, anchor-actor Rajeev Khandelwal will grill participants on the basis of their honesty at the workplace.
Life OK will also have social dramas such as Meri Maa, Saubhagyavati Bhav, Tum Dena Saath Mera and a mythological show called Devon Ka Dev Mahadev.
"I always felt there were several issues which needed answers. We want to discuss with the viewers matters such as corruption, wife abuse and domestic violence, without being preachy," Madhuri said.
She agreed that the family shows to be aired on the channel are not radically different from the ones shown on other channels. But, she said: "We can't suddenly change the audience's taste. Since the Indian audience is used to watching family shows, we need to offer rich stories and bring to the fore thought-provoking issues which are not widely discussed by the middle-class."
Madhuri seems to have found the small screen a safer option as she earlier anchored a Zee TV cookery reality show, Food Food Maha Challenge , with chef Sanjeev Kapoor.
"Since I have returned to India, my priority is to make my children comfortable and give them more time. So I am picking projects judiciously," she said.
Read more at: http://indiatoday.intoday.in/story/madhuri-dixit-to-anchor-shows-on-life-ok-channel/1/164674.html
Life OK hit the screens with a gamut of new shows yesterday (18 December 2011) and it seems to be a channel which will definitely impress the masses. New show means new opportunities for television actors. Sriti Jha, who debuted with Disney's Dhoom Machaao Dhoom and later went on to appear in Jiya Jale on 9X, has been roped in by UTV to play the role of Jahnvi –a victim of domestic violence – in their latest offering Dil Se Di Dua…Saubhagyavati Bhava on the same channel.
Her character is that of a normal girl who gets married to a very rich man Viraj (Karanvir Bohra). Viraj is over-possessive and over-protective towards his wife.
"I accepted the role as it is a challenge to react to such a complex character like Viraj," says Sriti. She further goes on to say that Viraj will initially appear to be loving and caring, but as the show will progress his true colours will get revealed. "In the last night's episode, everyone has seen that I tried to run away from the house, but he brought me back. He appears to be sweet, but things will get difficult in the future," says the lovely lady who has always tried to experiment as an actor, be it a princess in Shaurya Aur Suhani, a split personality in Jyoti or a blind girl inRakt Sambandh.
Furthermore, she thinks that many women from smaller towns will relate to her character as domestic violence is rampant in those areas. "It is so sad that most women don't know what to do in such a situation. It is not that easy to walk out of a marriage as they have to take many things into account before taking a big step like divorce," ends the gracious lady.
Noble thought, Sriti. Hope you become an inspiration for many and help women deal with the menace of domestic violence.
Monday to Sunday, 10.00 pm, Life OK
Cast:KaranVir Bohra, Sriti Jha
Rating:*
The lead players — Karanvir Bohra as Viraj and Sriti Jha as the docile Janvi — keep the proceedings strictly average. Much as you would like to sympathise with Janvi and wait for her to strike back, you are simply bored by her predicament
He loves his wife very much. He gets her bed tea, cares for her, calls her up a dozen times a day and ensures that she is safe in his house. He is Viraj, a rich guy, who is the bane of his wife, Janvi's existence. While the two share an idyllic relationship for everyone, in the privacy of their home, he is a control freak who leaves no opportunity to physically and mentally abuse his newly-wed wife.
Janvi's family gets fooled by Viraj's soft-spoken demeanour and happily get their daughter married to him. He too presents his good side to her before marriage only to shatter her dreams later.
On the wedding night itself, he swallows a cockroach dipped in a glass of milk when the insectscares the daylights out of his young wife. Janvi is shocked by her husband's behaviour! However, it's just the beginning of Janvi's nightmare. Day after day, Viraj shows his eerie, strange side as he locks her in her house, which is far away in the hills away from civilisation. He suffers from obssessive compulsive disorder as he compels Janvi to keep their house spic and span. Worse, he installs cameras in his house to keep a watch on her even in his absence.
Apart from the newly-wed couple, Janvi's family members are the only characters in the serial. Since Viraj has paid off Janvi's father's mounting debts, there is no reason for her parents to doubt their son-in-law's intentions, even when their daughter is sad.
We are glad that Saubhagyavati Bhava is just 20 minutes long because you can't watch more than that. Not that you are worried for Janvi, it's just that the lead players — Karanvr Bohra as Viraj and Sriti Jha as the docile Janvi — keep the proceedings strictly average. Much as you would like to sympathise with Janvi and wait for her to strike back, you are simply bored by her predicament.
Produced by UTV, Saubhagyavati Bhava isn't engaging enough.