Posted: 09 February 2012 at 2:37am | IP Logged
Hey guys found this article in Deccan Herald newspaper entertainment section bangalore edition. it felt really nice reading it so wanted to share it with u guys...
The author Rashmi Vasudeva looks into the current pattern of hindi soaps, only to find that "saas-bahu" sagas have been long abandoned for mature love stories!!
so here goes the article:
A day after diwali, some breathless teenagers, equally breathless homemakers (along with their husbands quite resigned to their fate), and a considerable number of working women, breathless again, waited just like Khushi, her breath locked in her throat, for a kiss that never came. Her passionate adversary, Arnav came tantalisingly close but lost his nerve the last moment. If somebody would have bothered to listen, they would have heard many elaborate sighs and 'awwws' that night.
What they were all watching, some on telly some on their phone (serious!) and many on Youtube was no Shahrukh Khan starrer but a Star Plus soap.
ISS PYAAR KO KYA NAAM DOON?, a sizzling love story in the established tradition of Mills & Boon novels, narrates the love hate relationship of a hot-looking(obvious!) angry tycoon with a dark past and a beautiful, sassy heroine from the hinterlands who has the temerity to stand up to his domineering ways. The soap has caught the imagination of a whole new generation of telly soap watchers, so much so that some Youtube videos of scenes from the daily serial have notched up views of more than a lakh and busy executives are sneaking out time to provide live updates of the serial on online forums to those who cannot watch it at the appointed hour!
Gone are the days when those younger than 40 used to snigger at hindi television soaps and talk disdainfully about 'those serials' full of kitchen politics and saas bahu bickering. It seems hindi television entertainment which was fast losing its way just a few years ago, appealed to the cupid for help. The plea apparently hasn't been in vain and the cherub's arrow has found its mark. A random Google of ISS PYAAR KO throws up many forums (IF being the best!) where people are eagerly disscussing the story earnestly analysing the symbolisms depicted in it, writing their own fiction and arguing passionately about its inconsistencies. And its looks like cupids on a overide.
Love abounds on television at primetime. Star Plus, with clear understanding of the needs of its women audience and flawless marketing, leads the brigade with four love stories on air. ISS PYAAR KO KYA NAAM DOON?, works because of its undeniable chemistry of their lead pair.
It can only be said that CUPID IS IN NO MOOD TO REST!!!
i loved reading this article finally feels like people looking beyond saas bahu sagas in indian telly...felt great!!
SORRY IF ALREADY POSTED.
Edited by angel_93 - 09 February 2012 at 2:47am