** Super Coolbie **
Joined: 26 November 2009
Keeping in tune with their family bonding exercise and their tag line Kuch Meetha Ho Jaaye, Cadbury has now signed on none other than famous girl Aishwarya Sakhuja aka 'Toasty' of 'Saas Bina Sasural' fame, as the new girl for their upcoming ad campaigns.
Aishwarya who is being loved by young and old alike, for her portrayal of the sweet and understanding bahu, seemed to the be the most apt choice for Cadbury to continue with their campaign where getting the family together is being highlighted.
Every good marketer knows that to reach out to the target audience one requires a celebrity face with whom the target audience can relate and celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable.
So here is one company who realised that celebrities with the right brand value are needed and the obvious choice seemed only fair and thus came in Aishwarya Sakhuja.
The following 3 member(s) liked the above post:
Tejy_Kumari, .PerfectLove., cuttiee,
Joined: 30 November 2011
Joined: 28 August 2010
Joined: 28 June 2011
Joined: 17 January 2011
~Birthday Thread for Aishwarya~
Author: Tejy_Kumari Replies: 7 Views: 6863
|Tejy_Kumari||7||6863||04 January 2012 at 12:01pm by Sandstone|
How tall is Aishwarya ???
Author: Ezaan Replies: 1 Views: 760
|Ezaan||1||760||24 November 2011 at 6:23am by kajal_aarav|
Aishwarya! =) Wassup Tv
Author: .PerfectLove. Replies: 1 Views: 445
|.PerfectLove.||1||445||16 November 2011 at 11:41am by cuttiee|
If rumours are to be believed, Aishwarya Sakhuja and Ravi Dubey will ...
Talented actress Garima Shrivastav will be seen as his mother.
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