Jassi Jaissi Koi Nahin General Discussion

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Jassi Jaissi Koi Nahin General Discussion
Jassi Jaissi Koi Nahin General Discussion

OMG, I KNEW IT!!!!!!!

Jots Goldie
Jots
Jots

Joined: 11 April 2005
Posts: 1002

Posted: 15 April 2005 at 3:59pm | IP Logged
Jassi? Has to be plain
CHANDRIMA S. BHATTACHARYA

Mumbai, April 15: Television's most-touted makeover does not seem to have delivered.

Sony Entertainment Television, where the soap Jassi Jaisi Koi Nahin is aired, may be wondering whether beauty is indeed skin deep.

Jassi, the eponymous "ugly-duckling" heroine of the serial who was expected to pump up the TRPs of the channel with her image makeover, is a stunning glamour puss now.

But alas! She has lost many of her admirers.

As Jassi began to transform her "inner beauty" into outward good looks starting in the first week of March, there was a buzz around her that was complemented by top corporate sponsors making a beeline to cash in on the event that was expected to get a stupendous number of eyeballs.

Each component of Jassi's new look was sponsored brand by brand. While health concern VLCC took charge of Jassi's figure and grooming, Kaya Skin Clinic promised her glowing skin and a host of fashion experts and designers took care of the rest. Even Mauritius, the country where the sequence was shot, and Kurkure, the snack, made an appearance as brands.

But it seems Jassi's makeover did not translate into a facelift for Sony, as the TVRs (ratings by TAM, the television viewership measurement agency) in the Hindi-speaking markets show. (See chart)

Last week's ratings are around the "normal" ratings of Jassi around January, says a TAM spokesperson.

If the post-makeover ratings are gradually moving southwards and stabilising towards the serial's average TVRs during the days when Jassi was ugly, the viewers are more vocal. It is not as if beauty repels. But they mourn the loss of the loveable, not-good-looking girl-next-door with spirit and intelligence who has now become strikingly beautiful, but only as beautiful as any glamorous heroine in a K-serial.

"I still watch Jassi every day," says Sharmily Maity, a call centre executive. "I still do. But give me the old Jassi any day. I can't take her in a supermodel avatar."

Jassi, by being processed into beauty, has lost her identity. "I used to watch every single episode. But I stopped watching the serial the day her transformation began. It's the same artificial beauty that you see in every saas-bahu. She has abandoned what she stood for — that brains and a good heart are enough to get on and beauty is not necessary," says Darakhshan Khan, who works in a media organisation.

Amala Bali, an employee in a courier company, says she used to watch Jassi from time to time. But with her makeover, she has stopped.

Sony, which saw its market share in entertainment jump with the launch of Jassi in 2003, says it is not disappointed. "Jassi just wants to prove it is not enough to be nave or honest, it is necessary to be worldly-wise," says a spokesperson. She admits there is a difference of opinion among viewers on Jassi's beauty, but says the makeover was not intended to push up ratings.

On whether Jassi will go back, Sony says that is not on the cards, as the soap's storyline will follow that of the original Latin-American serial it is based on: Yo Soy Betty La Fea.



Edited by Jots - 15 April 2005 at 4:02pm

jprasad IF-Rockerz
jprasad
jprasad

Joined: 27 October 2004
Posts: 6974

Posted: 15 April 2005 at 4:10pm | IP Logged
Thanks, Jots!!!!!  Now this was a good article! I am really glad that is piece was made available to the public!

"Sony, which saw its market share in entertainment jump with the launch of Jassi in 2003, says it is not disappointed. "Jassi just wants to prove it is not enough to be nave or honest, it is necessary to be worldly-wise," says a spokesperson. She admits there is a difference of opinion among viewers on Jassi's beauty, but says the makeover was not intended to push up ratings."

If the comments by this spokesperson are so confused and misleading then go figure...it gives us insight on why Jassi is the way she is.... LOL

"...makeover was not intended to push up ratings..."  MY FOOT!!! LOL  What was makeover for to stop the war on terrorism???? 
shiverz Goldie
shiverz
shiverz

Joined: 15 January 2005
Posts: 2395

Posted: 15 April 2005 at 4:14pm | IP Logged

Thanks for the article, Jots!!Big smile 

Yeah, I think after the makeover, JJKN may have lost many viewers because in a way, the message of the story has kind of been ruined because of the makeover/model thing..

Originally posted by jprasad

Thanks, Jots!!!!!  Now this was a good article! I am really glad that is piece was made available to the public!

"Sony, which saw its market share in entertainment jump with the launch of Jassi in 2003, says it is not disappointed. "Jassi just wants to prove it is not enough to be nave or honest, it is necessary to be worldly-wise," says a spokesperson. She admits there is a difference of opinion among viewers on Jassi's beauty, but says the makeover was not intended to push up ratings."

If the comments by this spokesperson are so confused and misleading then go figure...it gives us insight on why Jassi is the way she is.... LOL

"...makeover was not intended to push up ratings..."  MY FOOT!!! LOL  What was makeover for to stop the war on terrorism???? 

LOLLOLLOL

KiRaN_K Goldie
KiRaN_K
KiRaN_K

Joined: 03 March 2005
Posts: 1356

Posted: 15 April 2005 at 4:18pm | IP Logged

Originally posted by jprasad

Thanks, Jots!!!!!  Now this was a good article! I am really glad that is piece was made available to the public!

"Sony, which saw its market share in entertainment jump with the launch of Jassi in 2003, says it is not disappointed. "Jassi just wants to prove it is not enough to be nave or honest, it is necessary to be worldly-wise," says a spokesperson. She admits there is a difference of opinion among viewers on Jassi's beauty, but says the makeover was not intended to push up ratings."

If the comments by this spokesperson are so confused and misleading then go figure...it gives us insight on why Jassi is the way she is.... LOL

"...makeover was not intended to push up ratings..."  MY FOOT!!! LOL  What was makeover for to stop the war on terrorism???? 

LOLLOLLOLhaha JP, i know! if this makeover could stop terrorism it should have been done a long time ago man!

mikagurl23 IF-Dazzler
mikagurl23
mikagurl23

Joined: 23 January 2005
Posts: 4592

Posted: 15 April 2005 at 4:23pm | IP Logged
the makeover really did lose many of the watchers, and i will if this continues for another year without rapping it up
jprasad IF-Rockerz
jprasad
jprasad

Joined: 27 October 2004
Posts: 6974

Posted: 15 April 2005 at 4:24pm | IP Logged
oh wait, I missed this important piece, "...On whether Jassi will go back, Sony says that is not on the cards, as the soap's storyline will follow that of the original Latin-American serial it is based on: Yo Soy Betty La Fea...." 

I reeeeeeeeeeallly like this piece of news, however, isn't the show supposed to go on for another year???  I can't help but laugh at this!!! 

Secondly, I think Sony missed the whole point (watch it fly over their head, yup there it goes).  We don't care what Jassi LOOKS LIKE just don't keep trashing her character!  Consistency is key, folks!!  So it is not about Jassi going back it is about...oh forget it, you know what I am trying to say!!!! 
sukh IF-Rockerz
sukh
sukh

Joined: 19 November 2004
Posts: 5154

Posted: 15 April 2005 at 4:25pm | IP Logged
lolllllllllllLOL
kdokka Senior Member
kdokka
kdokka

Joined: 09 February 2005
Posts: 885

Posted: 15 April 2005 at 7:03pm | IP Logged

Ok, I am not suprised that this Jessica story has not been a hit. The old Jassi was such a sweet and cute next door girl. Who is this Jessica ???? It is  a great news that they have to follow the original story Big smileBig smile, I hope that they our old Jassi returns soon.

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