Joined: 18 December 2004
An orphan, Millee is brought up in a convent and as soon as she reaches the age of 18 she is let out of her cocoon, the protected world she has known so far. She takes up a job of a companion to a old and irritable lady who's lived the life of a recluse for several years. In doing so she enters the lives of Rastogis who live as one big joint family. For Milee who's never had the fortune of having a family, it's a huge revelation. She realises that all the family members have their own problems and do not relate with each other despite staying under the same roof. To top it, she and the granny played by the inimitable Sushma Seth hate each other at the outset. Of course, with Milee's fun-loving nature and optimistic outlook, things soon change for the better...or do they? A skeleton from her past threatens to catch up with her...
Adapted from a Spanish tele-novella, Milee which will air at the all important prime time slot 9 pm is replacing all the weekly serials of STAR Plus which include Des Mein Niklla Hoga Chand, Sanjivani - A Medical Boon, Saara Akash and Kehta Hai Dil . Mega bucks are being spent on the marketing as it is expected to be nothing less than a channel-driver. Huge hoardings have been put up across major cities, major malls, multiplexes and theatres have been chosen to air a music video of the title track sung by Sonu Nigam. The video is on a high rotation on the STAR bouquet of channels along with the show's blink-a-minute on- air promos. Ringtones of the song composed by Pritam (Dhoom) are being made available. Says Ajay Vidyasagar, Executive VP, Mkg & Communications, STAR Plus, "We have already had close to six lakh downloads of the ringtones since we have started airing it."On the D-Day, i.e on April 4, there will be a dramatic on ground campaigning. The channel is planning to intercept traffic signals at key places, throng the railway stations and offer free rikshaw rides to the public so that they reach home at 9 pm to catch the inaugural episode. A dabba packed with sumptuous dinner will be sent to 500 households in six cities so that the housewife can take a break and watch Milee. Last time the channel used the lunch dabba was for Kaun Banega Crorepati and we all know that the show changed its fortunes. The press too will be used for an extensive campaign on that day. Comments Vidyasagar, "Our campaign is bigger than the biggest advertisers Colgate and the like who buy huge GRPs (Gross Rating Points) on the STAR Network."
Touted as the new 9 pm girl, Mona in her boyish attire, pants, tees, snikers and a prominent cap tilted on one side has certainly raised the curiousity levels. However, with the spate of transformations happening on the telly, Jassi, Kareena, Nikki, one wonders if a makeover is planned for the big-nosed Miilee. "No, she definetly won't have any nose job done," laughs Vinta Nanda. "Those are external reasons for popularity. Cosmetic changes can only bring a whiff, a temporary viewership, but it's the content that sustains it," she adds.
Miilee has brought back Vinta Nanda and Raman Kumar to the telly as a team after a gap of almost five years. The duo had gone their separate ways after the onslaught of the saas bahu soaps and a spate of their own failed shows. "We found that we were stagnating and decided to concentrate on documentaries," quips Vinta. Soon, Raman Kumar went back to filmmaking with Sarhad Paar starring Sanjay Dutt, Mahima Choudhary, Tabu and Chandrachud Singh, while Vinta decided to make her directorial film debut with White Noise. The film, incidentallly, has made all the right noises with the critics and the box-office.
Besides Mona, Miilee has in its cast, model and actor Ajay Gehi of Maqbool who is making his debut on TV, veteran actors Kiran Kumar, Asif Shaikh and Mahru Shaikh. It has been written and directed by Raman Kumar. Like their trailblazing Tara will Miilee also turn out be a trend-setter?
Joined: 07 February 2005
Joined: 06 January 2005
Miilee will be archived soon
Author: DeepAnBH Replies: 8 Views: 3007
|DeepAnBH||8||3007||23 November 2006 at 11:24am by PrInc£s$ ANg£L|
Is miilee dead? has miilee shot herself
Author: samera Replies: 37 Views: 4007
|samera||37||4007||07 June 2006 at 11:35am by samera|
Miilee, oh Miilee!Jaldi karo Aoni se love
Author: n_nisha1 Replies: 9 Views: 1632
|n_nisha1||9||1632||02 June 2006 at 7:55am by galacticb|
THIS IS MIILEE VIDEO OF MIILEE
Author: juhimerijaan Replies: 2 Views: 1321
|juhimerijaan||2||1321||26 February 2006 at 6:00am by Rajeev_gr8|
MIILEE QUIZ: ARE YOU A MIILEE?
Author: JinK Replies: 21 Views: 2541
|JinK||21||2541||01 October 2005 at 8:40am by Raindrop|
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