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DC: Zee back on track

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Posted: 13 January 2012 at 10:38pm | IP Logged
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Zee's back on track

  • January 14, 2012 
  • By A.L. Chougule
Zee's back on track

Zee TV was hitting new lows on the TRP scale. But suddenly it seems the channel is on a reverse tangent.

The channel is recovering from its recent lows of 10 per cent. Zee has managed to improve its audience share to 14 per cent in the last four weeks.

While most of the old shows like Choti Bahu, Pavitra Rishta are still stuck in 2 and 3 TRP range, Zee's new launches are helping it put a decent performance. Hitler Didi at 8 pm is delivering an average of 2.5 rating and two-week old Afsar Bitiya has opened decently at 1.9 TVR against Saathiya at 7 pm band.

But what's really helping Zee is Dance India Dance which has livened up the channel's weekend band with 3.5 TVRs. While these are early days yet and the recovery path is back loaded with lot of pain, but it appears for now that Zee is stabilizing at current levels.

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Posted: 14 January 2012 at 1:59am | IP Logged
Thanks for sharung the news it's good news
ParulRatiShivi IF-Rockerz
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Posted: 14 January 2012 at 2:18am | IP Logged
ClapStarDancingThanks For Sharing The Good News...It Awesome...WinkThumbs Up
sandiab IF-Sizzlerz
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Posted: 14 January 2012 at 2:41am | IP Logged
thanks 4 sharing
-abhi-pundir- IF-Addictz
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Posted: 14 January 2012 at 4:26am | IP Logged
tfs...
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Posted: 14 January 2012 at 4:43am | IP Logged
It's Greattt news . I hope hope Hope tht AB becomes Super Duper Hit Top show Big smile TFS 

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Posted: 14 January 2012 at 4:55am | IP Logged
AB is the best...Thumbs UpThumbs Up

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Posted: 14 January 2012 at 9:30am | IP Logged
Thanks for Sharing. Smile

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