Joined: 13 July 2005
|It's raining crores on TV!|
Game shows throwing crores at people seem to one of the best weapons used now days by the channels in their fight for higher TRPs. In an effort to woo the viewer, the channels are coming up with new tactics, strategies and counter strategies, so much so that the competition is getting tougher with each passing day. When KBC returned last year with a bang as KBC 2 after a short break, Sony and Zee decided to launch Deal Ya No Deal and Kam Ya Zayada respectively.
Deal Ya No Deal was launched with much fanfare with an anchor in the form of Southern superstar Madhavan. The show, Sony's own version of the original Deal Or No Deal, a very popular and successful international game show, is a unique reality game show format, which tests an individual's guts, wits, speed and ability to make the right choices.
But within a very short span there was a change already with Mandira Bedi replacing Madhavan as the show's host because 'the latter had to resume his prior film commitments'. But the inside story is entirely different. According to a Sony official, Madhavan's poor performance to fetch TRPs was the reason why he was replaced. Besides, the channel wants to add some glamour and sex appeal to the show. There is no doubt that the hot Mandira oozes sex appeal and that might just give Deal Ya No Deal an edge over the rest.
On the other hand Kam Ya Zyaada, which was launched in December is about answering a few tricky questions, the replies to which would be less or more (Kam Ya Zyaada). The show is inspired by a very popular international game show Gimme 5 which has been quite successful overseas. Being an interactive game show, audiences from any part of the country can also participate anytime and also win up to 50 per cent of the prize money which comes to almost 1.5 crores. And a loyal viewer who SMSs regularly has a chance of earning loyalty points which in turn can be redeemed for cash or other goodies.
"The channel and producers have decided on a format that would steal the heart of the audiences", ex anchor Manoj Bajpai claims. "Kam Ya Zyaada is a unique programme and its been getting a positive feedback. Because of its simplicity it is likely to go down very well with the viewers", says a reliable source from Zee TV. But the TRPs have not been all that encouraging. So there is a possibility that anchor Manoj Bajpai might just lose his job.
Former Deal anchor Madhavan according to Bajpai 'lacked the north Indian appeal'. As for Bajpai, it's for the people concerned to decide what the next move regarding him will be. That clearly signals that Bajpai is also aware of the fact that, with the poor performance of the show, he may just be asked to pack up.
What is interesting to note is that the smallest channel (Zee, when compared to Star and Sony) is giving away the biggest prize money. But what is the reason behind this?! "Money is a big pull, the more you give, the better will be the response," says a programming source from one of the top channels.
But now KBC is going off air soon because Big B is unable to shoot after his illness. Star loses one of its ace players and is definitely pulling up its socks quickly to get back with a bang. So does this new development help the other two shows on air? "As an artiste it won't be fair on my part to comment on that. Audience reactions to these shows come gradually. So, will have to wait and watch," claims Manoj Bajpai.
Tarun Mehra, vice president, Marketing, Zee TV, almost has as similar a viewpoint as Bajpai. "Kam Ya Zyaada and KBC 2 belong to the same genre no doubt, but the concept, the time slot and everything else is different. So I won't be able to make any prediction," he says.
The other buzz is that another giant, Sahara TV has been planning a show Mission Ek Crore Ka with star anchor Sunjay Dutt. The promos of the show are already on air. But their plan has been indefinitely postponed due to a couple of reasons, Dutt's date issues and things taking a longer time because of the 'unique and different format' (as claimed by the channel).
But is the channel worried about the ongoing competition in the market? "It is not a knowledge-based quiz show. The idea is to have fun and focus on entertainment. We will be giving money to contestants who can entertain, rather than give correct answers," Purnendu Bose, COO, SaharaOne states. However looking at the current market situation the process of launching Mission Ek Crore might just speed up in an effort to replace KBC 2.
The channel war will continue and who ends up as the ultimate winner is another story altogether. But the whopping amounts of prize money these players are offering is enough to tempt any willing competitor. Now it's for them to decide which would suit their interests best. And they better make the right choice. After all its about easy money, honey.
By Televisionpoint.com Team
Joined: 27 March 2006
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