Yeh Meri Life Hai

India-Forums

   
Yeh Meri Life Hai
Yeh Meri Life Hai

YMLH 3 TIMES A WEEK...STARTING NEXT WEEK

cdesai12 Goldie
cdesai12
cdesai12

Joined: 18 September 2004
Posts: 1900

Posted: 20 October 2004 at 5:19pm | IP Logged

Sony set to sport a new look   By TRUPTI GHAG
Indiantelevision.com Team

(20 October 2004 2:00 pm)  

MUMBAI: The number two Hindi entertainment channel is going in for a makeover.

Although Sony Entertainment Television isn't looking at changing its logo, what it will be unveiling this Sunday is new packaging, promos and sharper picture quality. SET has been working on building a new look for almost a year now.

Additionally, the channel is also all keen on emphasizing on its youthful image and will be focussing on its C&S 15-34 audience further.

  Speaking to indiantelevision.com, Sony Entertainment Television executive vice president - programming & response Tarun Katial says, "Although we have been a very good looking channel. The need of the time is to keep reinventing. What we are essentially looking at is highly stylized packaging and promo concept. That, in addition to the fresher and youth appealing programming, is what is in store."

The change in look will happen in tandem with the premiere of the channel's "high reach" blockbuster of the season Koi Mil Gaya on Sunday, 24 October.

SET's makeover will precede the channel's most anticipated launch of 2005 --- its musical talent hunt Indian Idol. Sony's "big one" makes its on-screen debut next Thursday, 28 October at 9:30 pm.

PRIME TIME FPC TO BE TWEAKED

However, it is not just a new look that SET will sport alongside Indian Idol's launch. There will be a tweaking of the channel's prime time FPC as well. Dailies like Jassi Jaissi Koi Nahi and Yeh Meri Life Hai will become thrice-a-week shows from their present four days a week sceduling.

In its debut week, Idol will air thrice (Thursday to Saturday). While on Thursday the programme will air from 9:30 to 10:30, on Friday and Saturday it will air from 9 to 9:30 pm. In the second and third week, Idol will air on Thursdays for an hour. And from week four of launch, a half-hour 'Winners Special' will air Fridays at 9.

Another scheduling change this will entail is that from Idol's fourth week on, mytho-drama Devi reverts back to a half an hour weekly format (Friday's 9:30 to 10 pm from it's present 9 to 10 pm schedule).

src="/phpadsnew/adjs.php?n=739560275&what=zone:10&ex clude=," ="text/">   Although Katial refuses to confirm this, sources say that the channel is looking at reviving some its former best sellers like the horror-based Aahat and reality based Bhanwar. That apart, the long running CID and Boogie Woogie are in for some revamp and the channel will be pumping in some freshness to these long running shows. In addition to that the channel will be winding its latest thriller show Saakshi. "The show will reach to its natural climax and end," says Katial.

"We are very keen on building a very youthful image. What we are essentially going to look at is infusing some youth appeal," Katial asserts. Whether it is a strategy to counter the crowding of the "youth and life style" space is something he is loathe to offer his view on, but what Katial is forthcoming on is the channel's interest in the reality genre. "We will be looking at some small and big budget reality shows in the near future. They will be a mix of talent hunts and action reality," he says.

Coming back to the show that started Sony's climb back into the reckoning --- Jassi, Katial offers that a makeover is in store in the near future and that the show will complete its run in May-June next year. "Since it is a format show, there really isn't a scope of doing a 20-year leap," Katial elucidates. For those who need any reminding, the 20-year leap formula is a favourite with soap queen Ekta Kapoor to extend the lifespan of her shows.

 



Edited by cdesai12 - 20 October 2004 at 5:25pm

rabeeak2003 IF-Dazzler
rabeeak2003
rabeeak2003

Joined: 26 August 2004
Posts: 3898

Posted: 20 October 2004 at 5:22pm | IP Logged
I JUST HATE THESE STUPID PEOPLE!Angry
~LiL*PrInCeZ~ IF-Sizzlerz
~LiL*PrInCeZ~
~LiL*PrInCeZ~

--
Joined: 20 October 2004
Posts: 11305

Posted: 25 October 2004 at 1:23pm | IP Logged

yyyyyyyyyyyyyyyyyyyyy ymlh and jassi were 2 normal shows............y r they cutting them....Cry

 

oh well luk on the brite side...wen both of these shows end(may/june 05) sum ting better mite start........

**Tina** Groupbie
**Tina**
**Tina**

Joined: 23 December 2004
Posts: 66

Posted: 23 December 2004 at 12:03pm | IP Logged
             So u guys were only gona have ymlh only for 3 day a week starting next week man that sucks!!!!!!!!!!!!!!Angry
ejaz's babe Goldie
ejaz's babe
ejaz's babe

Joined: 17 December 2004
Posts: 1602

Posted: 23 December 2004 at 6:53pm | IP Logged
y?
sweetyvk Senior Member
sweetyvk
sweetyvk

Joined: 03 December 2004
Posts: 256

Posted: 23 December 2004 at 7:37pm | IP Logged
I think this is a old article, ymlh had gone to 3 days when indian idol had started but for only a week. i don't think it is going to be shown 3 days but if it is, then Thumbs Down Cry 
Daisy Senior Member
Daisy
Daisy

Joined: 07 August 2004
Posts: 965

Posted: 24 December 2004 at 12:27am | IP Logged
This is sad Ouch ,but thanks cdesai for the info.
nandiinii Senior Member
nandiinii
nandiinii

Joined: 01 November 2004
Posts: 503

Posted: 24 December 2004 at 6:04am | IP Logged
oh no!!thats sad!!anyways thanks a lot 4 informaing us abt that!!
  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
MORE OLD VIDEOS: YMLH

Author: bsmartguy   Replies: 8   Views: 4986

bsmartguy 8 4986 21 October 2006 at 12:55pm by neh91
What is YMLH to you?

2

Author: prettyguria   Replies: 12   Views: 3089

prettyguria 12 3089 13 October 2006 at 1:33am by nkapoor
YMLH Rockerz

Author: -Priii-   Replies: 2   Views: 831

-Priii- 2 831 10 October 2006 at 3:39pm by *Pinky Rulez*
YMLH videos

Author: sukhy_55   Replies: 1   Views: 2124

sukhy_55 1 2124 09 October 2006 at 11:07am by lazy_mariyum

Forum Quick Jump

Forum Category / Channels
Forums

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index