Jassi Jaissi Koi Nahin General Discussion

India-Forums

   
Jassi Jaissi Koi Nahin General Discussion
Jassi Jaissi Koi Nahin General Discussion

JJKN 3 TIMES A WEEK...STARTING NEXT WEE

cdesai12 Goldie
cdesai12
cdesai12

Joined: 18 September 2004
Posts: 1900

Posted: 20 October 2004 at 5:16pm | IP Logged

Sony set to sport a new look   By TRUPTI GHAG
Indiantelevision.com Team

(20 October 2004 2:00 pm)  

MUMBAI: The number two Hindi entertainment channel is going in for a makeover.

Although Sony Entertainment Television isn't looking at changing its logo, what it will be unveiling this Sunday is new packaging, promos and sharper picture quality. SET has been working on building a new look for almost a year now.

Additionally, the channel is also all keen on emphasizing on its youthful image and will be focussing on its C&S 15-34 audience further.

  Speaking to indiantelevision.com, Sony Entertainment Television executive vice president - programming & response Tarun Katial says, "Although we have been a very good looking channel. The need of the time is to keep reinventing. What we are essentially looking at is highly stylized packaging and promo concept. That, in addition to the fresher and youth appealing programming, is what is in store."

The change in look will happen in tandem with the premiere of the channel's "high reach" blockbuster of the season Koi Mil Gaya on Sunday, 24 October.

SET's makeover will precede the channel's most anticipated launch of 2005 --- its musical talent hunt Indian Idol. Sony's "big one" makes its on-screen debut next Thursday, 28 October at 9:30 pm.

PRIME TIME FPC TO BE TWEAKED

However, it is not just a new look that SET will sport alongside Indian Idol's launch. There will be a tweaking of the channel's prime time FPC as well. Dailies like Jassi Jaissi Koi Nahi and Yeh Meri Life Hai will become thrice-a-week shows from their present four days a week sceduling.

In its debut week, Idol will air thrice (Thursday to Saturday). While on Thursday the programme will air from 9:30 to 10:30, on Friday and Saturday it will air from 9 to 9:30 pm. In the second and third week, Idol will air on Thursdays for an hour. And from week four of launch, a half-hour 'Winners Special' will air Fridays at 9.

Another scheduling change this will entail is that from Idol's fourth week on, mytho-drama Devi reverts back to a half an hour weekly format (Friday's 9:30 to 10 pm from it's present 9 to 10 pm schedule).

src="/phpadsnew/adjs.php?n=739560275&what=zone:10&ex clude=," ="text/">   Although Katial refuses to confirm this, sources say that the channel is looking at reviving some its former best sellers like the horror-based Aahat and reality based Bhanwar. That apart, the long running CID and Boogie Woogie are in for some revamp and the channel will be pumping in some freshness to these long running shows. In addition to that the channel will be winding its latest thriller show Saakshi. "The show will reach to its natural climax and end," says Katial.

"We are very keen on building a very youthful image. What we are essentially going to look at is infusing some youth appeal," Katial asserts. Whether it is a strategy to counter the crowding of the "youth and life style" space is something he is loathe to offer his view on, but what Katial is forthcoming on is the channel's interest in the reality genre. "We will be looking at some small and big budget reality shows in the near future. They will be a mix of talent hunts and action reality," he says.

Coming back to the show that started Sony's climb back into the reckoning --- Jassi, Katial offers that a makeover is in store in the near future and that the show will complete its run in May-June next year. "Since it is a format show, there really isn't a scope of doing a 20-year leap," Katial elucidates. For those who need any reminding, the 20-year leap formula is a favourite with soap queen Ekta Kapoor to extend the lifespan of her shows.

 



Edited by cdesai12 - 20 October 2004 at 5:26pm

ides IF-Dazzler
ides
ides

Joined: 22 September 2004
Posts: 3508

Posted: 20 October 2004 at 5:57pm | IP Logged
Thnx cdesai.....hmmm that means I'll be glued to 3 out of 7 days now.....much improvementWink
Princess IF-Veteran Member
Princess
Princess

Joined: 13 August 2004
Posts: 5782

Posted: 20 October 2004 at 6:04pm | IP Logged
what???????????????????? i don't get this. what is this article all about? is jassi going to come only 3 time. now it is 4 times a week and starting next week it will trun into 3 time only? is that right? guys help me. please answer back asap.
ides IF-Dazzler
ides
ides

Joined: 22 September 2004
Posts: 3508

Posted: 20 October 2004 at 6:06pm | IP Logged
yep....Princess....u got that right.........thats the gist of it
*Anjali* IF-Dazzler
*Anjali*
*Anjali*

Joined: 13 August 2004
Posts: 4673

Posted: 20 October 2004 at 6:26pm | IP Logged
oh God Dead First they're going to break Purab's heart Broken Heart and now it's only 3x a week?  Even "Kittie Party" is 4 times a week, and that is the most flaky and superficial show on the planet!! Why couldn't they keep Jassi the way it is Angry
  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
ss’ role in JJKN...future JJKN....read!!!

2 3 4

Author: insouciance   Replies: 29   Views: 5143

insouciance 29 5143 23 March 2006 at 4:27pm by momogrl21
raj might be back on jjkn.jjkn not ending

2

Author: insouciance   Replies: 14   Views: 2578

insouciance 14 2578 22 February 2006 at 1:23pm by Tomiko
JJKN directors speak ..on future of JJKN

Author: cdesai12   Replies: 4   Views: 1931

cdesai12 4 1931 28 September 2005 at 12:07pm by vasamv
Jassi's wedding next week.then whats next

2

Author: cdesai12   Replies: 13   Views: 1236

cdesai12 13 1236 26 July 2005 at 7:10pm by hrithick_luvr
what makes jjkn jjkn?

2

Author: Olivier   Replies: 10   Views: 2506

Olivier 10 2506 22 February 2005 at 5:28pm by ides

Forum Quick Jump

Forum Category / Channels
Forums

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index