Jassi Jaissi Koi Nahin General Discussion

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Jassi Jaissi Koi Nahin General Discussion
Jassi Jaissi Koi Nahin General Discussion

bad news for JJKN & YMLH

usa_girl0021 IF-Dazzler
usa_girl0021
usa_girl0021

Joined: 09 August 2004
Posts: 4989

Posted: 20 October 2004 at 10:43am | IP Logged

Sony set to sport a new look (JJKN and YMLH become 3 days a week)

 MUMBAI: The number two Hindi entertainment channel is going in
for
 a makeover.
Although Sony Entertainment Television isn't looking at changing
 its logo, what it will be unveiling this Sunday is new packaging,
 promos and sharper picture quality. SET has been working on
building
 a new look for almost a year now.


 Additionally, the channel is also all keen on emphasizing on its
 youthful image and will be focussing on its C&S 15-34 audience
 further.

Speaking to indiantelevision.com, Sony Entertainment Television
 executive vice president - programming & response Tarun Katial
says, "Although we have been a very good looking channel. The need of the time is to keep reinventing. What we are essentially looking at is highly stylized packaging and promo concept. That, in
addition
to the fresher and youth appealing programming, is what is in
 store."
 The change in look will happen in tandem with the premiere of the
 channel's "high reach" blockbuster of the season Koi Mil Gaya on
 Sunday, 24 October.

 SET's makeover will precede the channel's most anticipated launch
 of 2005 --- its musical talent hunt Indian Idol. Sony's "big one"
> makes its on-screen debut next Thursday, 28 October at 9:30 pm.
> >
 PRIME TIME FPC TO BE TWEAKED
> >
> > However, it is not just a new look that SET will sport alongside
> Indian Idol's launch. There will be a tweaking of the channel's
> prime time FPC as well. Dailies like Jassi Jaissi Koi Nahi and Yeh
> Meri Life Hai will become thrice-a-week shows from their present
> four days a week sceduling.
> >
> > In its debut week, Idol will air thrice (Thursday to Saturday).
> While on Thursday the programme will air from 9:30 to 10:30, on
> Friday and Saturday it will air from 9 to 9:30 pm. In the second
and
> third week, Idol will air on Thursdays for an hour. And from week
> four of launch, a half-hour 'Winners Special' will air Fridays at
9.
> >
> > Another scheduling change this will entail is that from Idol's
> fourth week on, mytho-drama Devi reverts back to a half an hour
> weekly format (Friday's 9:30 to 10 pm from it's present 9 to 10 pm
> schedule).
> >
> >
> >
> >
> > Although Katial refuses to confirm this, sources say that the
> channel is looking at reviving some its former best sellers like
the
> horror-based Aahat and reality based Bhanwar. That apart, the long
> running CID and Boogie Woogie are in for some revamp and the
channel
> will be pumping in some freshness to these long running shows. In
> addition to that the channel will be winding its latest thriller
> show Saakshi. "The show will reach to its natural climax and end,"
> says Katial.
> > "We are very keen on building a very youthful image. What we are
> essentially going to look at is infusing some youth appeal," Katial
> asserts. Whether it is a strategy to counter the crowding of
> the "youth and life style" space is something he is loathe to offer
> his view on, but what Katial is forthcoming on is the channel's
> interest in the reality genre. "We will be looking at some small
and
> big budget reality shows in the near future. They will be a mix of
> talent hunts and action reality," he says.
> >
> > Coming back to the show that started Sony's climb back into the
> reckoning --- Jassi, Katial offers that a makeover is in store in
> the near future and that the show will complete its run in May-June
> next year. "Since it is a format show, there really isn't a scope
of
> doing a 20-year leap," Katial elucidates. For those who need any
> reminding, the 20-year leap formula is a favourite with soap queen
> Ekta Kapoor to extend the lifespan of her shows.


Cry

pj04 Goldie
pj04
pj04

Joined: 02 September 2004
Posts: 1623

Posted: 20 October 2004 at 10:54am | IP Logged
thanx usa-girl. so now it is may instead of march(3 epi a week instead of 4)....is that a new way of dragging serial and cashing its popularityWink
anitha.b IF-Dazzler
anitha.b
anitha.b

Joined: 06 September 2004
Posts: 3509

Posted: 20 October 2004 at 11:15am | IP Logged
must be...they know that these serials are atlest much better when compared to kketa's serials...
lovely IF-Dazzler
lovely
lovely

Joined: 28 September 2004
Posts: 3917

Posted: 20 October 2004 at 11:16am | IP Logged

but isn't it ironic that Mr. Katial says they want the channel to potray youth or something. personally I don't like this guy ever since he has joined sony he has ruined all the good serials by introducing unnecessary and stupid ektaish twist and turns in all the serials.

Wanting the channel to cater to youth but still they have reduced the time of the serials most watched by youth rather than grannies who love ekta crap.

what do u guys think? I doubt many ppl in this grp watch Kkusum which does not make any sense these days.

anitha.b IF-Dazzler
anitha.b
anitha.b

Joined: 06 September 2004
Posts: 3509

Posted: 20 October 2004 at 11:25am | IP Logged

many people may be watching kusum to see whom kumudh will end up with and that is what is going on there...ksh*tij and garv fans...

I don't know about katial..but if he is thinking of youth based programs, then he should bring in more like ymlf, ayushman and more comdy based serials. I think he is moving towards that and may not be possible until he ends some serials like kkusum...

lakshmi_maruthi Goldie
lakshmi_maruthi
lakshmi_maruthi

Joined: 07 May 2004
Posts: 1919

Posted: 20 October 2004 at 12:56pm | IP Logged

oh please I hope sony doesn't become another channel with only realities shows on air.. Dead

Thanks use_girl

Rifhat Goldie
Rifhat
Rifhat

Joined: 29 August 2004
Posts: 1041

Posted: 20 October 2004 at 1:01pm | IP Logged

Agree with you on that note Smisha. Its high time they should end KKusum. Instead of making Jassi and YMLH thrice week why did they not reduce Kkusum which the gone with the wind story now!!!

-Rifhat

lovely IF-Dazzler
lovely
lovely

Joined: 28 September 2004
Posts: 3917

Posted: 20 October 2004 at 1:04pm | IP Logged
Originally posted by smisha

many people may be watching kusum to see whom kumudh will end up with and that is what is going on there...ksh*tij and garv fans...

I don't know about katial..but if he is thinking of youth based programs, then he should bring in more like ymlf, ayushman and more comdy based serials. I think he is moving towards that and may not be possible until he ends some serials like kkusum...

that's what i was trying to say.. ekta serial will never have a love story without a triangle. there always have to be a kabab mein haddi to break the couple in love. the girl will never marry her true love at the 1st go. has to have multiple marriages to get her true love in the end. ridiculous.

same twist is shown in jassi now in a different way. in the original Purab never declared his love for jassi. his love remained one-sided but he was her true friend.. wish they had kept it that way. but nahi they have to divide the audience by this marriage crap.

they need more shows like jassi,ymlf if they want to potray a youthful image of the channel. reality programs are boring. never have been fan of them.

 

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