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PAYBACK launches co-branded loyalty card ...rkr

saisamanvi IF-Dazzler

Joined: 13 August 2011
Posts: 2570

Posted: 20 December 2011 at 6:39am | IP Logged

PAYBACK launches co-branded loyalty card with Future Group

India Infoline News Service / 08:43 , Dec 19, 2011

Future Group is issuing co-branded PAYBACK cards, which will allow customers to collect points across PAYBACK partner network giving customers an incentive to SHOP!

With Christmas and New Year's just round the corner, the mood is set to make shopping more rewarding.  PAYBACK, India's largest multi-partner loyalty program concludes its nationwide media campaign that kick-started on November 15 with a grand finale today. 

The 3-day events carried out in Mumbai at SOBO Central Mall, Tardeo and Big Bazaar, Vashi are aimed at attracting existing and new customers of Future Group to experience shopping the 'PAYBACK' way. Gracing the finale event at SOBO Central, noted Television star Ram Kapoor of " Bade Achhe Lagte Hai", television serial fame,  awarded the winners of "It's PAYBACK Time" game.

To win this chance, all the customers had to do was simply participate in PAYBACK game conducted inside the mall between 2pm to 9pm. The game was simple: customers had to take a plunge into a box full of points (smiley) balls. The box contained several goodies like T-shirts & mugs.  A paper card with message 'Meet & Greet stars' was kept hidden in the box apart from multiple points up for grab. Customers could walk away with at least one gift and the lucky ones got a chance to meet Mr. Ram Kapoor.  The First shopper of the hour (between 4 pm to 9 pm) at the respective malls who shopped for Rs. 5000 earned 5,000 PAYBACK points straight away. Customers participated at the stores by signing up for a complimentary PAYBACK card on the spot.

Through this activity, new customers were enrolled into the program & got a chance to earn additional points for their daily shopping.  For the first time customers experienced instant  in- store redemption of  their collected points, For example, one could buy their desired items at  any of the above mentioned Future Group stores directly through the points collected across PAYBACK partners - an innovative offer not yet used by many Indian retailers. To make the shopping experience more rewarding, Future Group is issuing co-branded PAYBACK cards, which will allow customers to collect points across PAYBACK partner network giving customers an incentive to SHOP!

Expressing his views, PAYBACK India MD & CEO Vijay Bobba said, "The main strategy of this campaign was to reward loyal PAYBACK customers and to get to know new customers and attract them to stores. Our attempt was to drive brand affinity and higher engagement of customers and reward loyal customers with prizes and discounts. Our goal was to enhance the PAYBACK experience of shopping. This initiative clearly demonstrated our commitment to delight our customers who have stayed loyal to PAYBACK through the years. This further inspires us to innovate and pioneer more programs that ultimately elevate the PAYBACK customers experience to the next level."

Speaking on their partnership, Pawan Sarda ,Chief Marketing Officer,Future Group said, "Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. This program enables consumers to collect millions of points across online and offline partners – with just a single card. Customers can accumulate points across Future Group formats, thereby making "shopping rewarding."

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pavitra123 Senior Member

Joined: 13 September 2011
Posts: 525

Posted: 20 December 2011 at 7:21am | IP Logged
thanks for sharing

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