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Sahara One Pushes Sony To Become Third!!!

rahman2005 Goldie

Joined: 27 August 2005
Posts: 1979

Posted: 03 April 2006 at 3:48am | IP Logged
Sahara One pushes Sony to become India's third
Apr 03, 2006 08:40 AM

Sahara One who is currently on a high after scooping satellite rights to the present India/England cricket series has even more reason to celebrate.

According to the latest TAM viewing figures for the week ending 25th March 2006, Sahara One has notched up excellent ratings, and as a result has positioned itself in the all important top three of India channels, relegating Sony Entertainment Television to fourth place.

Sahara One notched up 158 GRPs for the third rank among Hindi GEC amongst all C&S viewers in the Hindi Speaking Markets. Sony Entertainment Television, with 138 GRPs, was in fourth place.

Shantonu Aditya, CEO, Sahara One Media And Entertainment Limited, said, "This is the highest GRP ever achieved by Sahara One. Though we were helped by the India - England cricket series to a large extent, our overall reach and TRP numbers in Prime time too have shown a huge increase, and that is indeed heartening. Also, apart from its highest ever GRPs, Sahara One Television also achieved its highest ever Ad Sales figure in the month of March. This is a great way to end the Year."

Within just 16 days of the Live Cricket telecast, Sahara One Television has reached 40 million viewers all over India, and today reaches as high as 50% of the Total All India Male Audiences. Aditya said, "I am sure that with cricket bring us a lot of new viewers who will stay with the channel. We are also actively looking at acquiring other cricket properties and hope to make an announcement soon."

Purnendu Bose, COO, Sahara One Television, said,"I am delighted that we have taken the third place amongst the Hindi GECs. We are currently only 23 GRPs behind the second placed ZEE TV, and we hope to better our performance next week."

Sahara One is looking at launching on Sky Digital UK later this summer.

mango-frost IF-Stunnerz

Joined: 14 April 2005
Posts: 32316

Posted: 03 April 2006 at 3:58am | IP Logged
thanks Tongue
indianman IF-Rockerz

Joined: 22 December 2005
Posts: 6035

Posted: 03 April 2006 at 4:05am | IP Logged
thanks for sharing
giggles_2005 Goldie

Joined: 01 December 2005
Posts: 1066

Posted: 03 April 2006 at 4:36am | IP Logged
Dekha Amey ko vote out karne ka natija... LOL
lalit1 IF-Dazzler

Joined: 28 November 2004
Posts: 4902

Posted: 03 April 2006 at 4:56am | IP Logged
that means zee tv has a GRP of 181
that means srgmp ekl main aur ek tu is still giving high TRPs to Zee tv ( even at the peak of srgmp c05 it had a GRP of 188) so a fall of hardly 4 per cent hardly matters

sony has recovered though ( around 138 is good enuf it had fallen to as low as 100 before fear factor and kandy floss rescued it)
coolsonu IF-Rockerz

Joined: 28 December 2005
Posts: 6642

Posted: 03 April 2006 at 10:10am | IP Logged
aur karey Amey ko vote out!
anonmember IF-Sizzlerz

Joined: 13 December 2004
Posts: 15143

Posted: 03 April 2006 at 1:46pm | IP Logged
Wow, even Sahara One has taken over Sony! First it was Zee, thanks to SRGMP Challenge 2005 and now Sahara One. Sony was the number one channel back when Kutumb was on air. Maybe the new shows will help its standing against other channels. Doubt it...they'll end up ruining those shows as well.
kothra IF-Stunnerz

Joined: 13 October 2005
Posts: 35947

Posted: 03 April 2006 at 2:24pm | IP Logged
thankx for sharing

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