Joined: 27 August 2005
Sahara One pushes Sony to become India's third
Apr 03, 2006 08:40 AM
Sahara One who is currently on a high after scooping satellite rights to the present India/England cricket series has even more reason to celebrate.
According to the latest TAM viewing figures for the week ending 25th March 2006, Sahara One has notched up excellent ratings, and as a result has positioned itself in the all important top three of India channels, relegating Sony Entertainment Television to fourth place.
Sahara One notched up 158 GRPs for the third rank among Hindi GEC amongst all C&S viewers in the Hindi Speaking Markets. Sony Entertainment Television, with 138 GRPs, was in fourth place.
Shantonu Aditya, CEO, Sahara One Media And Entertainment Limited, said, "This is the highest GRP ever achieved by Sahara One. Though we were helped by the India - England cricket series to a large extent, our overall reach and TRP numbers in Prime time too have shown a huge increase, and that is indeed heartening. Also, apart from its highest ever GRPs, Sahara One Television also achieved its highest ever Ad Sales figure in the month of March. This is a great way to end the Year."
Within just 16 days of the Live Cricket telecast, Sahara One Television has reached 40 million viewers all over India, and today reaches as high as 50% of the Total All India Male Audiences. Aditya said, "I am sure that with cricket bring us a lot of new viewers who will stay with the channel. We are also actively looking at acquiring other cricket properties and hope to make an announcement soon."
Purnendu Bose, COO, Sahara One Television, said,"I am delighted that we have taken the third place amongst the Hindi GECs. We are currently only 23 GRPs behind the second placed ZEE TV, and we hope to better our performance next week."
Sahara One is looking at launching on Sky Digital UK later this summer.
Joined: 18 December 2005
Joined: 05 August 2005
Joined: 04 June 2005
Joined: 15 April 2005
tanya become malliks
Author: Sharmii Replies: 0 Views: 590
|Sharmii||0||590||15 March 2008 at 8:20am by Sharmii|
Sahara catching up to Sony!
Author: blyton Replies: 3 Views: 366
|blyton||3||366||10 March 2007 at 2:16pm by sharna2k6|
IF’s Third Anniversary
Author: cutelovelygirl Replies: 13 Views: 576
|cutelovelygirl||13||576||07 December 2006 at 12:23am by angelic_devil|
Extremely GOOD mischievous become gracefu
Author: fan no 1 jjkn Replies: 7 Views: 605
|fan no 1 jjkn||7||605||20 June 2006 at 10:58am by aish2|
sony's new show. what's happening to sony
Author: insouciance Replies: 16 Views: 1756
|insouciance||16||1756||25 January 2006 at 7:28pm by jasmin|
The show is just one episode old and it has already created a lot of ...
"I don't know how it will be accepted now... Maybe it will be a risk." ...
Popular Channels :
Quick Links :