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Sahara One Pushes Sony To Become Third!!!

rahman2005 Goldie

Joined: 27 August 2005
Posts: 1979

Posted: 03 April 2006 at 3:47am | IP Logged
Sahara One pushes Sony to become India's third
Apr 03, 2006 08:40 AM

Sahara One who is currently on a high after scooping satellite rights to the present India/England cricket series has even more reason to celebrate.

According to the latest TAM viewing figures for the week ending 25th March 2006, Sahara One has notched up excellent ratings, and as a result has positioned itself in the all important top three of India channels, relegating Sony Entertainment Television to fourth place.

Sahara One notched up 158 GRPs for the third rank among Hindi GEC amongst all C&S viewers in the Hindi Speaking Markets. Sony Entertainment Television, with 138 GRPs, was in fourth place.

Shantonu Aditya, CEO, Sahara One Media And Entertainment Limited, said, "This is the highest GRP ever achieved by Sahara One. Though we were helped by the India - England cricket series to a large extent, our overall reach and TRP numbers in Prime time too have shown a huge increase, and that is indeed heartening. Also, apart from its highest ever GRPs, Sahara One Television also achieved its highest ever Ad Sales figure in the month of March. This is a great way to end the Year."

Within just 16 days of the Live Cricket telecast, Sahara One Television has reached 40 million viewers all over India, and today reaches as high as 50% of the Total All India Male Audiences. Aditya said, "I am sure that with cricket bring us a lot of new viewers who will stay with the channel. We are also actively looking at acquiring other cricket properties and hope to make an announcement soon."

Purnendu Bose, COO, Sahara One Television, said,"I am delighted that we have taken the third place amongst the Hindi GECs. We are currently only 23 GRPs behind the second placed ZEE TV, and we hope to better our performance next week."

Sahara One is looking at launching on Sky Digital UK later this summer.

Edited by rahman2005 - 03 April 2006 at 3:50am

parinitha Senior Member

Joined: 11 October 2005
Posts: 617

Posted: 03 April 2006 at 3:52am | IP Logged
hey thnx dear Smile
monikaseth IF-Sizzlerz

Joined: 10 June 2005
Posts: 23359

Posted: 03 April 2006 at 4:06am | IP Logged
thanks alot Big smile
dil_jyo Goldie

Joined: 16 March 2006
Posts: 2154

Posted: 03 April 2006 at 4:26am | IP Logged
pyaari_puja IF-Sizzlerz

Joined: 18 October 2005
Posts: 24600

Posted: 03 April 2006 at 4:31am | IP Logged
nooooooooo... nt hnx 4da news
insia12 IF-Rockerz

Joined: 29 December 2005
Posts: 6063

Posted: 03 April 2006 at 4:55am | IP Logged
Thanx 4 da info
rahman2005 Goldie

Joined: 27 August 2005
Posts: 1979

Posted: 03 April 2006 at 5:20am | IP Logged
I hope Sony comes back to second position!!!
Niceup IF-Dazzler

Joined: 30 September 2005
Posts: 4635

Posted: 03 April 2006 at 5:29am | IP Logged

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