Posted: 19 December 2011 at 8:34pm | IP Logged
NAG'S NEW MARKETING STRATEGY
Tollywood's trendsetter comes up with a novel plan to promote his upcoming periodic film
is going the Bollywood way. No, he's not shifting base, but rather
adopting some of the novel marketing strategies of Aamir Khan and Shah
Rukh Khan, to promote his upcoming film based on the life of freedom
fighter Rajanna from the Telangana region.
For this film, Nag is
doing something unheard of in T-town — he has already sold out the
tickets for his premiere across Andhra Pradesh, and we presume it's for
quite a price. "All the tickets were sold out. The proceeds
of the premiere will be used to fund my acting school which is a
non-profit organization," reveals Nag. While Nag, who is also the
producer of the film, is going all out for his pet project, he still
keeps it simple. Glitzy audio functions might be the new trend in
T-town, but Nag likes to be hatke. In fact, for his upcoming film, the
actor did not even have a formal do. "If the music is really good, you
need not create a hungama for people to sit up and notice. It will
automatically happen," says a confident Nag.
audio functions are just platforms for mutual-admiration, where the
cast and crew go gaga over one another praising each other in glowing
terms. I personally don't like it. I feel my film's music is good and it
will make it on its own steam," says Nag.
And true enough the
music of his upcoming periodic film is already topping the charts. An
upbeat Nag informs, "This film is going to be one of the milestones in
my career. I loved the script of the film and the way director
Vijayendra Prasad narrated the story
to me. The story is about freedom fighter Rajanna and his daughter. Set
in Nizamabad, it is about the emotional journey of the father-daughter
duo. Some of the characters in the film have been inspired by real
people. Well-known lyricist Suddala Ashok Teja's father Suddala
Hanumanthu is the inspiration behind Rajanna's character. Likewise, we
researched and recreated some real life incidents that happened during
the Razakar's movement. Child artiste Annie, who plays my daughter in
the film, deserves special praise."
A still from 'Rajanna'