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Women & TV (Page 3)

realitybites IF-Veteran Member
realitybites
realitybites

Joined: 11 December 2005
Posts: 21327

Posted: 07 April 2006 at 3:12pm | IP Logged

Well in Indian TV women are the prime target audience and channels chief's have acknowledged it. The serials are therefore built around what they relate to marriage, children, in-laws. Nearly all serials have their focus on these themes.

I wld quote "The Indian audience is family oriented, and many of the viewers are women. (http://www.agencyfaqs.com/news/stories/2001/09/19/3259.html)

Also from Hindubusiness newspaper(online)

But why is the woman the pivot in the tale?

When Catalyst spoke to a cross-section of channels, producers, advertising agencies and media-buying agencies, it found out why the Mami was the most sought after viewer:

  • She spends the maximum time watching television
  • In the case of TV-with-remote households, the housewife still reigns supreme. "She controls the remote and, therefore, she is the target of our programming," says Hansraj W. Saxena, Vice-President, Programming, Sun TV

But then, why aren't men targets of programming? What do they watch?

Marketers believe that the Chief Wage Earner (the husband) does not really have a say in the choice of channels. He often abides by what the woman decides - the channel and the time band.

http://www.thehindubusinessline.com/catalyst/2002/12/19/stor ies/2002121900030100.htm

 

For health related reading:

New research suggests that elderly women who watch daytime soap operas and talk shows are more likely to suffer from cognitive impairment than women who abstain from such fare. http://www.forbes.com/execpicks/health/feeds/hscout/2006/03/ 20/hscout531620.html

 

realitybites IF-Veteran Member
realitybites
realitybites

Joined: 11 December 2005
Posts: 21327

Posted: 07 April 2006 at 3:23pm | IP Logged

Regd the argument that the TV is switched on and women are busy with their work, well that is not being considered since they are not watching it. Only active watching is being taken into account.Smile

Likewise men doze off while watching sports or news or may be dreaming!LOL

Also the TV is the acceptable means of entertainment for women in India.

Men can play games, movies, swimming ,spend time at paan shops etc or simply loiter arnd.LOL

Aparna_BD IF-Dazzler
Aparna_BD
Aparna_BD

Joined: 01 July 2005
Posts: 4924

Posted: 12 April 2006 at 6:48am | IP Logged
Originally posted by realitybites

Regd the argument that the TV is switched on and women are busy with their work, well that is not being considered since they are not watching it. Only active watching is being taken into account.Smile

Likewise men doze off while watching sports or news or may be dreaming!LOL

Also the TV is the acceptable means of entertainment for women in India.

Men can play games, movies, swimming ,spend time at paan shops etc or simply loiter arnd.LOL



Interesting article . Now we have a reason why women spend more time in front of the T.V. Its because they have limited choices in India. "Loitering around" by the female and doing more independant out door activities is any ways not very acceptable for a conservative middle class girl . "Papa ji says :" beta ji after school ...........straight home and NO where else" Same goes for the mom's too ............."aap ghar dekhiye ji"!!Tongue
realitybites IF-Veteran Member
realitybites
realitybites

Joined: 11 December 2005
Posts: 21327

Posted: 12 April 2006 at 2:05pm | IP Logged

Originally posted by Aparna_BD

 
Interesting article . Now we have a reason why women spend more time in
front of the T.V. Its because they have limited choices in India.
"Loitering around" by the female and doing more independant out door
activities is any ways not very acceptable for a conservative middle
class girl . "Papa ji says :" beta ji after school ...........straight
home and NO where else" Same goes for the mom's too ............."aap
ghar dekhiye ji"!!Tongue

Thanks Aparna. Even working women need to come back home straight after work, single or married notwithstanding.

The advertisements also target women and they are mostly household utilities.

The afternoon programming has been redefined on TV for women viewers specially. Even in the prime time band 8 pm tp 11pm has all woman/women protagonist/s & women related themes.

{Pl note I am talking about India.}

 

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