Joined: 04 December 2009
Madhuri Dixit is all set to appear as an anchor to launch a new entertainment channel called Life OK.
Denying the speculation that she was the channel's official partner, she said she was only anchoring it to launch it to the masses. "I am not a business partner," Madhuri told Mail Today.
The actress's job will be that of a storyteller or "brand philosopher". "The channel will have value-based shows. I'll be the 'sutradhar ' and will interpret and discuss the shows with the viewers," Madhuri said.
The channel, where the actress's stint would last six months, will go on air from Sunday.
It is the first project Madhuri has undertaken after returning to India from the US in October, with her two sons and husband Dr S. Nene.
She seems to have been roped in for Life OK looking at her small screen outing last year onJhalak Dikhlaa Jaa, which had a decent viewership.
Life OK is being launched by Star India Pvt Ltd, which has drawn the curtains on its eight-year-old Hindi channel Star One.
The new channel will also mark the return of the controversial reality show Sach Ka Samna-Bhrashtachar Ke Khilaf Sach Ki Awaz. In its second season, anchor-actor Rajeev Khandelwal will grill participants on the basis of their honesty at the workplace.
Life OK will also have social dramas such as Meri Maa, Saubhagyavati Bhav, Tum Dena Saath Mera and a mythological show called Devon Ka Dev Mahadev.
"I always felt there were several issues which needed answers. We want to discuss with the viewers matters such as corruption, wife abuse and domestic violence, without being preachy," Madhuri said.
She agreed that the family shows to be aired on the channel are not radically different from the ones shown on other channels. But, she said: "We can't suddenly change the audience's taste. Since the Indian audience is used to watching family shows, we need to offer rich stories and bring to the fore thought-provoking issues which are not widely discussed by the middle-class."
Madhuri seems to have found the small screen a safer option as she earlier anchored a Zee TV cookery reality show, Food Food Maha Challenge , with chef Sanjeev Kapoor.
"Since I have returned to India, my priority is to make my children comfortable and give them more time. So I am picking projects judiciously," she said.
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