Posted: 01 April 2006 at 3:41pm | IP Logged
I've read some posts regarding marketing, publicity, playback singing etc in both the II2 and SRGMP forums. Lots of different and interesting view points.
Now, do you think all the hype and publicity from the media will help Amey in the long run? There's no doubt that he's one of the most popular contestant in II2, maybe THE most popular one from II1 and II2. There was a lot of fanfare on his exit, both on the Idol sets and also from various news channels (Aaj Tak, NDTV) and related sites (Rediff, Mumbai Mirror, TelevisionPoint) So far he has done interviews with Zoom TV (Popkorn), Star Plus SBS (Birthday coverage, Interviews) and a chat with Rediff.com
For a diehard fan like me, reading about him, watching his interviews is always treat. I WANT TO HEAR MORE ABOUT HIM, I won't deny that LOL! I want him to stay in the news, in hopes of it culminating into something BIG (like a contract with a reputable music director or a solo album deal) But thinking w/a rational mind, it seems like too much publicity could hurt, not help, Amey in the long run: expectations will continue to increase esp from casual II2 viewers or even nonviewers interested in music; people tend to get tired and annoyed of reading and hearing the same news after some time as well. The media has a habit of harping about the same news over and over again (for example, Aish-Abhi get married)
However, many singers and artists DO NOT get their due despite being talented because of a lack of exposure or publicity. People simply don't notice them because of improper packaging or not enough media attention. How many of us discuss Indian Idol 1 contestants now? When the show was on air, many people did and they were hyped a lot! But now, the media writes about the contestants barring a few like Abhijeet, Rahul V and Amit Sana. Next year, the same may be the case with many of the II2 contestants. Today, they are hyped and tomorrow, they may be forgotten!
Anyway, I'd like to hear your opinions on this topic. There are similar topics in both SRGMP and this forum, but this one is focused mostly on Amey.
What do you think? Will all this media attention help Amey become a successful singer, get him contract deals etc? Or does it just benefit Sony and its partner channels in the long run? One would think Sony would cash in on his popularity by offering him an album deal, right? Or wrong?
Here's are related posts on playback singing and music industry:Discussion: Playback and Music IndustryMarketing and Hype