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The Bold & Beautiful Shweta Tiwari (Page 195)

anishma24 IF-Sizzlerz
anishma24
anishma24

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Posted: 06 June 2006 at 6:20am | IP Logged

CORPORATE
Jassi, Prerna body beautiful way to money
VIVEAT SUSAN PINTO & ROUHAN SHARMA
Posted online: Tuesday, June 06, 2006 at 0136 hours IST
Updated: Tuesday, June 06, 2006 at 1502 hours IST
 
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MUMBAI, JUNE 5:  The rise of television has meant the rise of TV stars too. More than just eye-candy in TV commercials, Tulsi, Prerna, Parvati, Jassi, Rishab and many more of their small-screen ilk are not only raking in the moolah for themselves, but are proving to be beneficial to a host of advertisers.

Mona Singh (Jassi), for instance, endorses brands such as Coca-Cola, Priya Gold Biscuits, Godrej Soap, Bausch & Lomb among others, and drawing anywhere between Rs 15-30 lakh on each endorsement.

Shweta Tiwari (Prerna) has the biggest body of work so far, endorsing products as diverse as Johnson & Johnson, Dabur Amala, Vardhman Knitting Yarn, Surya Bulbs & Tubes, PP Jewellers, and even edibles such as Lijjat Papad.

While Singh and Tiwari are contracted for amounts in excess of Rs 10 lakh, industry estimates are that most endorsements range between Rs 2-10 lakh. Jassi further reveals that her contracts extend for over a year. Most deals, however, are for shorter periods. According to producer Pintoo Guha of Film Farm, TV stars are an attractive draw for advertisers since they are available for lesser amounts than their big-screen counterparts. "Moreover, they have a huge fan following and are instantly recognisable faces," he adds. Barring Tiwari and Singh, who are breaking clutter with premium brands, most celebrities endorse mass products, or, what observers describe, as "B&C class brands".

"They are not your upscale products," says Guha. "Something that an Amitabh Bachchan or Shahrukh Khan may endorse, for example."

anishma24 IF-Sizzlerz
anishma24
anishma24

Joined: 14 October 2005
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Posted: 06 June 2006 at 6:23am | IP Logged
wow prerna is really amazing!!
.Prometheus. Channel Moderator
.Prometheus.
.Prometheus.

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Posted: 06 June 2006 at 6:30am | IP Logged
hey thanks for the article yaar
NasH20 IF-Dazzler
NasH20
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Posted: 06 June 2006 at 6:55am | IP Logged
Thanx for the article anishma...but who is this Rishab?
ronitfan IF-Stunnerz
ronitfan
ronitfan

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Posted: 06 June 2006 at 7:30am | IP Logged
Arre this Rishabh is Rishabh Bajaj yaar Nash!! LOL!
nuts4kzk Goldie
nuts4kzk
nuts4kzk

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Posted: 06 June 2006 at 7:57am | IP Logged
hey no1 has replied to my post Cry Cry with so much an effort i rote the scene Cry its usually sukhi and pavan da the gr8 who remeber whole scenes and rite them ,now pls continue with the hard wrk i started as it is riki boy is after my life to keep on posting in here LOL LOL so plssssssssss sm1 rite in ther fav scenes
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Posted: 06 June 2006 at 11:02am | IP Logged
hmm where is ur post yaaar i must have missed it lemee know
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Posted: 06 June 2006 at 12:15pm | IP Logged
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