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Balaji to shift focus on movies from TV - Article

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Posted: 16 December 2011 at 7:21am | IP Logged
 
Going forward, movie production will contribute as much to the company's revenues as TV production.
Article
 
 
After 15,000 hours of programming on the airwaves and 80 distinct programmes that ruled the TRP charts, the 'Soap Queen' Ekta Kapoor thinks it is time to move on.
"TV doesn't have valuations. We want to build valuations and exploit growth opportunities and film seems to have that," feels Ekta Kapoor, joint managing director at Balaji Telefims.

Until now, the melodramatic soaps contributed close to 80 per cent of Balaji's revenues, but now the company wants to move from the small screen to the big one in a bid to increase profitability.

Going forward, movie production will contribute as much to the company's revenues as TV production.

"Unlike the global markets, in India a production house does not hold the intellectual rights of the shows or properties it creates' so it cannot monetize the content it creates," said Ashish Pherwani, associate director at Ernst & Young.

So far viewers have given Ekta Kapoor's filmy foray a clear thumbs up. But will investors be impressed by the new picture at Balaji? The jury is still out.



Edited by my_jaan - 16 December 2011 at 7:33am

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-sahasra- IF-Rockerz
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Posted: 16 December 2011 at 7:39am | IP Logged
Thanks for sharing.

EK OuchAngry,few days back i read some article(her interview during Pavitra Rishta leap i think) where she said that from now on she'll concentrate on her soaps n will give break to movie production and now this article-sach mein duniya mein Ekta mayya-one piece wonderLOL

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Posted: 16 December 2011 at 7:47am | IP Logged

I heard from some where that she is producing some 4 to 5 new show for channels like Life OK, Sony TV, Zee Tv, Colors TV and Sab TV in next 6 months .

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