This content was originally posted by: Surya.Ravi
| Life
OK opens strong with 87 GRPs |
|
Indiantelevision.com Team |
|
(UPDATED28 December 2011 8:55 pm)
(28 December 2011 8:55 am) |
MUMBAI: Star India's latest Hindi general entertainment
offering -- Life OK --has opened its inning with 87 GRPs (gross
rating points) and at No. 6 among the Hindi GECs, as per TAM
data for week 52 of 2011 (18-24 December).
Life
OK, which was launched on 18 December, has even displaced
Imagine TV to No. 7. Incidentally,
Life OK has opened to double of what Star One had been averaging
week-on-week. In the week 51, when Star India pulled the plug
on Star One, the channel had clocked 44 GRPs.
Interestingly,
the last big launch, Colors, had opened with total GRPs of
81, when it was launched in July 2008. Other Hindi GECs like
Imagine TV (then NDTV Imagine) had debuted with 55 GRPs in
its first week of launch (20-26 January, 2008); 9X recorded
a GRP of 21 when launched while Zee Next crawled with a 6
GRP in its opening week.
|
|
|
Life
OK was launched with an innovative full-fledged programming
schedule. The array of shows included reality, soaps and mythology
and movie content.
The
channel got a push in its ratings with upfront shows like
Rajeev Khandelwal hosted Sach Ka Saamna, UTV Television
produced Saubhagyavati Bhava (highest average rating),
Mahadev and Meri Maa.
Life
OK lags behind market leader big brother Star Plus, Sony Entertainment
Television, Colors, Zee TV and Sab.
Media
observers say that the channel has pumped in big monies on
distribution and promotion of the channel and the daily programming
strategy is something new. If the content clicks with the
audience, the channel may see further jump in ratings.
http://www.indiantelevision.com/mam/headlines/y2k11/dec/decmam113.php
|
are the shows really that impressive except sks???😕
anyways Good for Life OK...congrats to them. I wud have rejoiced more if the trps of sks wud have been little bit more.
Thanks for the article suriii🤗
comment:
p_commentcount