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SET MAX Spices Up the Fall Season!

~LiNa~ IF-Rockerz

Joined: 11 March 2005
Posts: 7254

Posted: 26 March 2006 at 6:11am | IP Logged
SET MAX Spices Up the Fall Season!
Sony's movie channel SET MAX and Rainbow Films team up to promote Garam Masala!

Garam Masala
SET MAX, a premium channel, whose program content is comprised of only Bollywood movies and popular events, has teamed up with Rainbow Films, one of the largest film distributors in the country, for the release of their new movie Garam Masala. SET MAX's US launch took place on June 24th, 2005 and since then has been off to a great start.

SET MAX joins hands with Rainbow Films to promote the release of their new film, 'Garam Masala' on November 3rdth, 2005. The distributor is also expected to release DVD copies in the US and Canada. Starring, Akshay Kumar, John Abrahim, Rimi Sen, Paresh Rawal, Rajpal Yadav, Asrani, and Neha Dhupia, Garam Masala is produced by the famous house of Venus Records and is directed by Priyadarshan. SET MAX and Rainbow Films will host a private screening for Garam Masala in early November.

Rainbow Films will be promoting SET MAX by incorporating the SET MAX logo in all 'Garam Masala' DVD's, audiotapes, posters, and commercials. In addition, all print, TV and Internet ads will also contain the SET MAX logo. SET Asia will be airing Garam Masala ads and music promos in the US.

"We are delighted to team up with Rainbow Films in bringing the release of Garam Masala to movie lovers across the nation. This joint promotion epitomizes the raison d'etre of SET MAX, and we anticipate many such joint promotions in the future," said Rajan Singh, Executive Vice President, International Business of Sony Entertainment Television Asia.

"This tie-up with SET MAX will provide us with a great opportunity to extensively promote Garam Masala to the millions of SET Asia and SET Max viewers across North America and internationally. This joint promotion with the premiere film channel is especially valuable to us," said Pradeep Abichandani, CEO of Rainbow Films.

SET MAX, a channel that clearly epitomizes the contemporary culture of Bollywood, was launched in India in 1999, and is now seen in over 32 million Indian homes, as well as in several international markets. SET Max brings to your living room, Bollywood movies and events like concerts, fashion shows and award ceremonies.

About Rainbow Films
Rainbow Films is involved in the distribution and marketing of Indian Films for theatres and the video market. Their business philosophy has been to provide South Asian producers with the best management expertise to effectively distribute and market their movies in North America.

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