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"Dude, they're not affecting TRPs" - Ekta

indiaforums1234 Senior Member
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Posted: 25 March 2006 at 11:31am | IP Logged


Reaching out to niche audience
Saturday March 25 2006 16:50 IST

Subhash K Jha

In an interview with Subhash K Jha, Ekta Kapoor speaks about her off-hours activities, first adult show and why the return of Hum Paanch bombed.

Your most unusual presentation Kandy Floss is on. I'm having fun doing non-fiction! My so-called differences with Sony were blown much out of proportion. The new Sony team is cool. Now I'm going into something completely different. I've done non-fiction programme before Cosmic Chat with Sunita Menon. But this one I'm really scared of. It will be a look at the activities of TV stars. My first show with an adult content, ha ha! I hope I'm not torn into shreds.

You're finally growing up. Ha! If people speak on camera, I won't cut it off in Kandy Floss, that's for sure. We're all grown up people, what's the big deal? I'd say it is an unpretentious in-your-face programme. But classy. That's why we've got Archana Puran Singh as the anchor. Then we've Kandy, a catty animation character, who will tell us how she sees these TV parties. Kandy even takes potshots at me. I've instructed my team not to ask slimy questions or hit below the belt. When they asked me if they can take swipes at me, I told them, 'fine..., but I might hate you.' I'm having fun doing it. Watch out for the Rakhi Sawant-Sandhya Mridul interview. It's going to rock the boat. Lots of heads are going to rock and roll.

Quite a change from the demure image of your soaps. That's exactly my point. My company can't live with one image. I'm going to make a lot of high-perception shows. They may not be high-TRP shows. But that's okay. I'd of course continue to do mass consumption shows. You know the swipes they take at me are funny. The other day I was reading an interview with an actor who said he had stayed away from 'saas-bahu' shows. Hello? What about the hundred calls that he made to me? And the visits he made to my office for a hundred auditions? If I give him a role he would immediately give an interview saying, 'who wouldn't want to work with Balajee?'

Do you feel TV allows you to be as adventurous as cinema? Not at all. The target audience on TV doesn't allow you to experiment. When I do something regular, they're angry. But when I do something different I don't get their attention. So what do I do? Iqbal can be done for cinema. But not for television. Because there's no niche audience on TV. In spite of all the criticism, the top three soaps remain my Kasauti Zindagi Kay, Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bahu Thi. Even the other producers claiming to move away from my 'K Factor' are doing the same thing.

What do you think of 'Saloni'? Oh, I like it very much. It's very much a nice conventional commercial show. Whatever we may say the audience isn't willing to move away from the standard theme and format. I do feel stagnant at times. But at the end of the day I love my work. I love my shows. For me, they aren't something I do for a few hours. They're my life. I'm very attached to my characters in the soaps. But I do want to attempt a different entertainment. That's what I'm trying to do with Kandy Floss and Krimson Skies. Trying again to reach out to a niche audience. I'll just keep on trying. There's nothing else I can do. My Kkasam Se on Zee isn't really different. But it's a little younger. We're pushing the envelope a little more with this one.

But apparently Kkasam Se isn't doing well. What are you saying? In just three weeks, the TRP is at 2.4 average. I've been heaped with praises. It's my other serial on Zee Hum Paanch that isn't doing well. Kkasam Se is their No.2 soap. It's going to rock. As for Hum Paanch, times have changed. We shouldn't have done it again. Viewer-profile has changed. Oh, why did we have to bring it back?

What about your new shows? In June, I'll have Krimson Skies with a new 21-year old actor Karan Patel.

Wasn't Amar Upadhyay supposed to play the lead? He was supposed to play Karan's father. But he asked for too much money.

That's mean! Why? What was wrong with playing the hero's dad (breaks into laughter).

How do you react to constant criticism? My father always says, dogs bark when an elephant walks. I hate calling myself an elephant. But what to do? I do my work and go home. I've five friends. I don't mix with my colleagues or TV people. With my five friends I can be myself. People can call my soaps regressive and monotonous. I've only one thing to say to them. 'Dude, they aren't affecting the TRPs. It just seems like a lot of idle malicious talk.' Each show is different from the other in concept and colour. But my friends love to generalize and hit out at me.

Are you producing films? Yes, lots. But the star-date issues are huge. I'll start with a small film directed by Satish Kaushik featuring Tusshar and may be Ayesha Takia. Then there're projects with Neeraj Vora, Rohit Shetty, Abbas-Mustan and Anees Bazmi. This is the plan for the next one year plus I want to start small niche films with independent directors. I want to make some niche films that I'll be remembered for. I want to do what my Dad did. He acted in Parichay side by side with Farz. But you know who's my role model in film-making? I like Sanjay Leela Bhansali because he has done what he wants to do, and done it so magnificently. He wants me to make a serial without a 'k' in it. I will, just for him. I went mad after seeing Devdas. No one can touch him.

Any plans of marriage? My friends and I are going to Delhi looking for some eligible boys. Can't find one for myself in Mumbai! My temper tantrums are too well known here. I'm trying to sober down as much as possible.


Source: http://www.newindpress.com/NewsItems.asp?ID=IEE2006032506292 9&Page=E&Title=Startrek&Topic=-59


alapshah Senior Member
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Posted: 25 March 2006 at 11:34am | IP Logged
tfs
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Posted: 25 March 2006 at 11:54am | IP Logged
thanks for sharing
Imzi IF-Sizzlerz
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Posted: 25 March 2006 at 1:06pm | IP Logged
Thanks
preity*zinta IF-Sizzlerz
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Posted: 25 March 2006 at 1:09pm | IP Logged
Interesting thanks for sharing
Kar_Nan IF-Rockerz
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Posted: 25 March 2006 at 1:26pm | IP Logged
Yeah thanks for sharing

Aisha
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Posted: 25 March 2006 at 1:55pm | IP Logged
thanx for sharing Big smile
koptyp Goldie
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Posted: 25 March 2006 at 2:07pm | IP Logged
thanks for sharing..........

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